NPD (New Product Development)

New Product DevelopmentAbout Us: Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We're proud to be certified as a Great Place to Work®, a reflection of our strong culture, inclusive environment, and people-first philosophy. We were recognized as one of the Top 30 FUTURE READY Workplaces in India for 2024 by Fortune India and CEIL HR.In 2024, we launched our own brand of Lifestyle consumer products – Dylect (https://www.dylect.in/). Currently, Dylect has an extensive range of products in the Auto and Solar categories with Kitchen Appliances category being the next big launch. Within a short span, Dylect has been able to capture significant market share due to our strong product, brand and operations ecosystems. We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce partner in India with ambitious plans to enter international markets. \nYou'll own the journey from insight → concept → launch → growth. As our Product Manager, you will combine NPD execution (trend scouting, supplier development, prototyping, validation) with core PM responsibilities (strategy, roadmap, P&L, GTM, iteration). You'll turn customer problems into winning products—on time, on budget, and compliant.What You'll Drive· Product Strategy & Roadmap: Define customer problems, market opportunities, and a sequenced roadmap with clear business cases.· NPD Execution: Convert ideas into manufacturable, compliant products—briefs, samples, trials, tooling sign-off, certifications, launch readiness.· P&L & Commercials: Target price, cost, margin, and demand assumptions; drive decisions on specs, packaging, and channel mix.· Supplier/Vendor Development: Build a reliable vendor bench (China + global + India), negotiate terms, and manage performance (OTIF, quality, cost).· Quality & Compliance Gatekeeping: Partner with QA/Compliance to validate claims and pass standards (e.g., BIS/IEC/LMPC where applicable).· Go-to-Market (GTM): Shape positioning, naming, pricing, launch bundles; partner with Marketing/Sales on assets, forecasts, and readiness.· In-Market Iteration: Track reviews, returns, warranty signals, and unit economics; run post-launch improvements and V2/V3 refreshes.How You'll Deliver· Write crisp PRDs with problem statements, success metrics, constraints, and acceptance criteria.· Lead concept → proto → pilot → production (EVT/DVT/PVT) with Category, Sourcing, QA, Industrial Design, and Ops.·€ Drive RFQ/RFP, cost breakdowns, and should-cost analysis; negotiate pricing, MoQs, payment, and warranties.· Ensure regulatory & labeling readiness (e.g., BIS testing plans, LMPC/MRP labeling, packaging compliance, manuals).· Build test/validation plans with QA to prove performance claims; decide Go/No-Go with evidence.· Own launch checklists (BOM freeze, barcodes, A+ content inputs, retail readiness, spares/SKU codes).· Monitor sell-in/sell-through, contribution margin, defect/review trends; implement corrective actions with vendors.

3–6 years in Product Management, NPD, Sourcing/Procurement, or Category roles (consumer products). Prior experience in Consumer Durables (Appliances) would be preferred. Experience working with China & global vendors and understanding of global & local supply chain regulations & laws. Strong negotiation and business acumen with a builder mindset. Demonstrated ability to turn insights into PRDs, run pilots, and make data-backed trade-offs. Familiar with product compliance & labeling requirements (BIS/IEC, LMPC/MRP) and basic quality systems.