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Lead Offline Marketing
Finnovate
Mumbai
Full-Time
0-3 Years experience
Description
| Key Responsibilities: | 1. Centralized Offline Marketing Strategy & Calendar Planning · Develop and own the annual and quarterly offline marketing roadmap across regions in alignment with overall sales funnel targets. · Proactively identify market-level opportunities in advance rather than reacting to branch requests. · Define structured offline playbooks for Top, Mid, and Bottom funnel activities. 2. Funnel-Based Local Marketing Design · In collaboration with branch leaders, design offline initiatives across: · Top of Funnel: Local brand visibility, association partnerships, sponsorships, medical ecosystem branding. · Mid Funnel: Knowledge seminars, curated group engagements, educational meets. · Bottom of Funnel: Closed-door roundtables, curated HNI/doctor meets, high-intent relationship events. The role focuses on strategy, structure, and outcomes — not last-mile logistics. 3. Branch Coordination & Team Leadership · Lead and mentor branch-level offline marketing coordinators/executives who manage on-ground execution. · Provide clear briefs, event frameworks, and success metrics to branch teams. · Review execution plans and ensure alignment with central brand and funnel objectives. · Drive accountability through structured reporting and review mechanisms. 4. Localized Opportunity Sourcing (Strategic Level) · Identify and establish strategic relationships with associations, hospitals, medical bodies, and relevant local partners at a conceptual and partnership level. · Build scalable engagement models that branches can implement locally. · Design repeatable event formats that can be replicated across cities. 5. Governance of Event Quality & Brand Standards · Define premium brand experience guidelines aligned with wealth management positioning. · Approve key elements such as event format, positioning, messaging themes, and target audience mix. · Ensure consistency in experience across all regions through structured SOPs. 6. Budget Allocation & ROI Oversight · Allocate regional offline marketing budgets in consultation with leadership. · Monitor ROI, cost efficiency, and funnel conversion impact of offline initiatives. · Optimize spends through strategic vendor frameworks and negotiation guidelines. 7. Compliance & Process Framework · Establish compliance protocols inspired by pharma/healthcare event discipline where relevant. · Ensure documentation, approvals, and audit-ready processes are maintained across branches. |
| Qualification & Skills: | · Minimum qualification Graduation · Strong experience in pharma, healthcare, or doctor-centric events . · Proven ability to manage multiple stakeholders and high-profile attendees · Excellent coordination, communication, and vendor management skills · Highly organized with strong attention to detail · Comfortable handling confidential and sensitive client information · Willingness to travel as per event requirements |
| YearsofExperience: | 3 years (preferably in pharma / healthcare events) |
About Finnovate
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