Social Media Marketer

**Profile

• Social Media Marketer**

About us:

Fireblaze AI School is a part of Fireblaze Technologies which was started in April 2018 with a Vision to Up-Skill and Train in emerging technologies. Our innovative approach to education, combined with industry experts as instructors, ensures that our students are well-equipped to meet the demands of the ever-evolving technology landscape.

Key Responsibilities:

1. Strategy Development:

• Develop and implement a social media strategy to boost brand awareness and engagement.

• Identify target audiences and tailor content accordingly.

2. Content Creation and Management:

• Create, curate, and manage content across social media platforms.

• Develop a content calendar for consistent posting.

• Collaborate with the design team on visuals and videos.

3. Community Engagement:

• Monitor and respond to comments, messages, and reviews promptly.

• Foster community and engage with followers.

4. Analytics and Reporting:

• Track and analyse social media metrics to measure campaign effectiveness.

• Prepare reports with insights and recommendations.

• Adjust strategies based on data.

5. Campaign Management:

• Plan and execute social media advertising campaigns to support enrolment goals.

• Manage budgets and optimize ad spend for maximum ROI.

6. Collaboration and Communication:

• Align social media efforts with overall marketing strategies.

• Collaborate with other departments to highlight student success stories, events, and news.

Requirements

• Proven experience as a social media marketer or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative content ideas.
• Proficiency in social media management tools and analytics platforms.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary
• Paid time off
• Professional development opportunities