ASO Manager
Gaana
Description
Location: Noida,Uttar Pradesh,India
Responsibilities and Duties :
-
Optimizing Apps for App Store and Google Play
-
Create and implement ASO strategy to improve conversion rate
-
Manage and scale Apple Search Ads (ASA) campaigns
-
Plan and follow-up on traffic- and other marketing initiatives
-
Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
-
Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics
Skills Required :
-
Experience with ASO
-
Excellent analytical skills
-
A good understanding of the mobile gaming market
-
Ability to communicate across a number of levels and be able to influence development and marketing teams
-
Excellent written and verbal communication skills
-
Proficiency in additional language - strong advantage
-
Experience working with ASA - strong advantage
-
Ability to work under your own initiative
About Gaana
-