Social Media Coordinator

Company Introduction: -

Gateway Platforms Pvt Ltd:
Gateway Platforms is the parent company. We are a platform that brings people, ideas, and resources together to create and move mountains in the world, making it a better place.The two initiatives you will be working on primarily under GPPL are:

TEDxGateway
As Asia's largest TEDx program, TEDxGateway sparks global conversations by uniting top minds to share their ideas and innovations. We provide a stage for groundbreaking ideas, inspiring thousands and catalyzing change across various sectors.

EDGE Community
EDGE Community is our digital private members community for thought leaders and change-makers, offering exclusive events, masterclasses, and networking opportunities to foster personal and professional growth among future leaders.

What You'll Do:

• Strategize and Plan Content: Develop and execute innovative social media strategies that align with our business goals, ensuring every post and campaign contributes to our brand's success.

• Create Engaging Content: Design compelling, on-brand content tailored to our target audiences, fostering brand awareness and loyalty through captivating visuals and messaging.

• Analyze Performance Metrics: Utilize cutting-edge analytical tools to track and evaluate social media performance, refining strategies based on data-driven insights.

• Engage with the Audience: Actively interact with followers and customers across various platforms, building a vibrant and supportive online community.

• Leverage Trends: Stay ahead of the curve by embracing the latest social media trends and technologies, keeping our brand's presence fresh and relevant.

• Coordinate with Other Departments: Collaborate with marketing, sales, and customer service teams to ensure a unified brand message and enhance customer engagement.

• Monitor Brand Reputation: Track and manage our brand's online reputation, addressing both positive and negative feedback with professionalism.

• Manage Social Media Advertising: Oversee and optimize paid social media campaigns to maximize reach and effectiveness, ensuring a solid return on investment.

• Report on Campaign Results: Prepare and present detailed reports on social media campaign performance to leadership and stakeholders, showcasing results and insights.

• Implement Crisis Management Plans: Proactively manage potential PR crises on social media platforms to safeguard the brand's reputation.

• Monitor SEO: Optimize social media content for search engines, aligning with SEO strategies to boost organic visibility.

What We Seek:

• 1 year of experience managing social media platforms for brands or organizations.

• Expertise in content creation with a knack for crafting visually appealing and engaging posts that resonate with target audiences.

• Analytical mindset with experience using social media analytics tools like Google Analytics, Hootsuite, or Sprout Social to track performance, draw insights, and make data-driven decisions.

• Strong communication skills for engaging with followers, responding to queries, and fostering a sense of community across platforms.

• Up-to-date knowledge of current social media trends, algorithms, and technologies to keep the brand relevant and innovative.

• Experience collaborating with cross-functional teams (marketing, sales, customer service) to ensure cohesive messaging and strategies.

• Proficiency in social media management tools (Hootsuite, Buffer).

• Understanding of SEO and social media optimization, with the ability to create content that enhances visibility and drives organic traffic.

• Ability to manage social media advertising, including creating and optimizing paid campaigns to maximize reach and impact.

• Creative problem-solving skills, with the ability to think on your feet and handle social media crises effectively.