Manager – Sales Analyst

ROLE PURPOSE

The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.

KEY RESPONSIBILITIES

Sales Reporting & Business Performance

• Develop and maintain executive dashboards and management reports.
• Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
• Monitor performance across markets, campuses, channels, and teams.
• Deliver insights and recommendations to improve business outcomes.

Forecasting & Pipeline Analytics

• Build forecasting models using trends, pipeline data, and conversion metrics.
• Analyse the recruitment funnel from Lead to Enrolment.
• Develop base, upside, and downside scenarios.
• Identify risks and opportunities impacting future performance.

Market Intelligence & Commercial Insights

• Monitor competitor activity, market demand, and recruitment trends.
• Track visa regulations and economic factors.
• Conduct market opportunity and risk assessments.

KPI MANAGEMENT & SALES PRODUCTIVITY

Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.

• Identify performance gaps and funnel leakages.

• Develop scorecards and benchmarking frameworks.

• Drive continuous improvement.

CRM GOVERNANCE & DATA MANAGEMENT

• Ensure CRM data accuracy and integrity.
• Maintain reporting accuracy and KPI definitions.
• Improve CRM adoption and reporting utilization.
• Resolve data quality issues.

PROCESS IMPROVEMENT & AUTOMATION

• Automate recurring reporting processes.
• Improve efficiency through analytics tools.
• Develop scalable dashboards and reporting solutions.

CRO PERFORMANCE & COMMISSION MANAGEMENT

• Manage commission reporting and validation.
• Monitor productivity and performance metrics.
• Partner with Finance and Operations teams.

CROSS-FUNCTIONAL COLLABORATION

Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams.

SKILLS & COMPETENCIES

Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization.

Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making.

EXPERIENCE & QUALIFICATIONS

• Bachelor's Degree in related discipline.
• 8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.
• Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools.

SUCCESS MEASURES

• Improved forecast accuracy.
• Enhanced sales productivity and conversion rates.
• Better CRM data quality and reporting effectiveness.
• Increased automation and operational efficiency.
• Contribution towards enrolment growth and revenue achievement.

• Seniority: Senior Level
• Languages: English