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Creative Producer (Radiotech)
Gismart
Remote
Full-Time
Description
- Hypothesis Testing & Strategy: Execute the overall creative strategy by continuously searching, formulating, testing, and reporting on new creative hypotheses
- Work with Audience: Identify and test new concepts, user personas, triggers, and pain points to tailor creative messaging effectively
- Hook Development: Find fresh approaches for our core audience and create highly engaging hooks
- Data-Driven Optimization: Apply a strictly data-driven approach. Monitor ad cabinets, analyze Tableau dashboards, and scale successful concepts
- Competitor & Market Research: Conduct ongoing market research. Track the active ad libraries of direct competitors, identify new market players, and draw inspiration from indirect competitors
- Trendwatching: Monitor social media trends (TikTok, Reels, etc.) and global performance marketing trends to ensure our creatives stand out
- Creative Production: Provide the end-to-end production process for Meta, Google, and other networks. Write clear, structured technical tasks (briefs) for motion and graphic designers, providing constructive feedback to ensure fast and high-quality delivery
- Cross-Functional Collaboration: Collaborate closely with the Product and UA teams to highlight the app's key features and align creative concepts with performance goals
Eligibility Criteria
- Experience: 2+ year of experience as a Creative Producer, Creative Marketer, or other similar role in Performance Marketing (experience with mobile apps or EdTech will be a plus)
- Data Proficiency: Strong analytical skills and a strictly data-driven mindset. Ability to interpret UA metrics (CTR, CPI, ROAS, IPM, etc.) and experience working with analytics dashboards (e.g., Tableau)
- Platform Knowledge: Deep understanding of paid social platforms (Meta, Google Ads, TikTok, Applovin), their creative formats, best practices, and guidelines
- Creative Production: Experience in writing clear, structured technical tasks (briefs) and communicating with motion/graphic designers, including providing constructive feedback
- Strategic & Creative Thinking: Ability to turn competitor research, user pain points, and trends into actionable, high-converting hooks and hypotheses
- Adaptability: Flexible and able to quickly adapt to changing priorities in a fast-paced environment
- Communication: Strong soft skills for effective cross-functional collaboration
- Languages: English proficiency at an Upper-Intermediate (B2) level or higher
About Gismart
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