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Senior Executive-Digital Marketing
GoInsure India
New Delhi
Full-Time
0-3 Years experience
Description
We are seeking a talented and detail-oriented Creative Designer & Social Media Specialist to join our team.
The ideal candidate will be primarily responsible for creating high-quality visual content that represents our brand, while also managing our social media presence to ensure consistent digital visibility in the corporate insurance space.
This is a design-first role with added responsibility for campaign scheduling, publishing, and performance tracking.
Position: Digital Marketing Specialist
Department: Marketing / Digital Communications
Location: Delhi
Reporting To: Marketing Head
Requirements
Key Responsibilities
Creative Design
- Conceptualize and design engaging creatives including LinkedIn posts, carousels, infographics, pitch decks, brochures, emailers, and website graphics.
- Maintain brand identity and consistency across all digital and print materials.
- Develop templates and design systems to streamline content creation.
- Edit short-form videos, GIFs, and animations to support campaigns.
- Collaborate with management and writers to translate content ideas into compelling visuals.
Social Media Management
- Plan, schedule, and publish posts across LinkedIn and other relevant platforms.
- Ensure posts are visually optimized for reach and engagement.
- Monitor activity, engage with comments/messages, and encourage team amplification.
- Track post performance, analyze results, and propose design/content improvements.
Campaign Execution & Support
- Design campaign-specific creatives (awareness drives, client testimonials, case studies).
- Repurpose visual content across different formats (blogs → infographics → carousels → videos).
- Assist with paid campaigns (ad creatives, sponsored post visuals).
Minimum Qualifications & Skills
- Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field.
- 1–3 years of experience in graphic design (experience in B2B or financial/insurance preferred).
- Strong portfolio showcasing digital designs, infographics, and social media creatives.
- Proficiency in Canva, Figma, Adobe Photoshop, Illustrator, InDesign (After Effects or Premiere Pro is a plus).
- Basic understanding of video editing (Filmora, InVideo, Canva Video, or Adobe Premiere).
- Familiarity with LinkedIn content formats and social media publishing tools.
- Creative mindset with strong attention to detail, layout, and typography.
- Ability to handle multiple projects independently and meet deadlines.
Benefits
Benefits
- Competitive Compensation: Up to INR 6 LPA, aligned with your expertise and experience.
- Health & Wellness: Comprehensive medical insurance for you and your family (including parents), personal accidental insurance, and term life insurance.
- Creative Autonomy: Freedom to conceptualize and execute fresh design ideas.
- Career Growth: Path to evolve into Design Lead or Digital Marketing Lead as the company scales.
- Supportive Environment: Collaborative culture with emphasis on innovation, creativity, and continuous improvement.
About GoInsure India
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