Digital Marketing Executive
Grainville India Private Limited
Description
- You will handle day-to-day digital execution + lead response systems, ensuring that every inquiry is responded to quickly and converted into a qualified lead.
Key Responsibilities
Digital Marketing Execution ✔ Run SEO (on-page basics, content optimization) ✔ Manage Google Ads campaigns for international leads ✔ Support website lead generation & CRO
WhatsApp & Chat Handling (HIGH PRIORITY) ✔ Handle inbound inquiries via WhatsApp, website chat & email ✔ Respond quickly to international prospects ✔ Use WhatsApp Business API for automation & templates ✔ Ensure no lead is missed or delayed
Email Marketing (CORE FOCUS) ✔ Execute email campaigns to global buyers ✔ Manage lists, segmentation & basic automation ✔ Send follow-ups and nurture sequences ✔ Support sales team in outreach campaigns
Zoho CRM & Support Systems ✔ Update leads in Zoho CRM ✔ Manage Zoho SalesIQ & Zoho Desk tickets ✔ Maintain accurate lead data and tracking
KPIs (Very Important) WhatsApp & Chat KPIs ✔ Response Time (within minutes) ✔ Number of conversations handled ✔ Lead qualification rate ✔ Inquiry-to-lead conversion
Email Marketing KPIs ✔ Open Rate ✔ Click-Through Rate (CTR) ✔ Response Rate ✔ Lead conversion from email campaigns
Eligibility Criteria
- 3–5 Years Experience
- proactive, street-smart, and hungry to grow
About Grainville India Private Limited
Grainville India Private Limited is an Indian financial services company offering investment and advisory solutions.