Digital Marketing Executive

We are seeking an experienced and dynamic Digital Marketing Executive – App Marketing to join our results-driven marketing team. This role requires strong knowledge of the mobile app ecosystem, hands-on experience across major ad platforms, and the ability to strategize and execute global app marketing campaigns. Campaign Management & StrategyDesign, launch, and optimize paid ad campaigns on Meta, Google UAC, Unity Ads, TikTok Ads, and Snapchat AdsExecute localized user acquisition strategies for global regionsPlan and manage content strategies aligned with performance KPIs App Store Optimization (ASO)Manage ASO for Play Store and App Store to improve visibilityEnsure compliance with Play Store/App Store policiesMonitor and report policy violations proactively Research & Competitive AnalysisPerform competitor research using Sensor Tower & Ad Intelligence toolsTrack market trends, user behavior patterns, and performance shifts Data Analysis & ReportingAnalyze campaign performance using Firebase, GA4, Power BI, Looker Studio, ExcelTrack KPIs, ROI, and user funnel dataPrepare reports with actionable insights for optimization Cross-Functional CollaborationCoordinate with design, product, and branding teams for unified communicationEnsure all creatives meet copyright and branding guidelines

3+ Years of experience in digital marketing focusing on app growth. Expertise in Meta, Google UAC, Unity, TikTok, Snapchat Ads. Strong ASO skills and understanding of store policies. Proficiency in Sensor Tower, Admob, Firebase, GA4, Power BI, Looker Studio, Excel. Strong analytical and decision-making abilities. Excellent communication, agility, and strategic mindset.