Senior Performance Marketing Associate

Habuild is a habit-building wellness platform helping millions of Indians build simple, sustainable health routines. Our audience is largely 45+, and our growth engine is community, referrals, and repeat trust not hype or health miracles. Performance marketing at Habuild is about conversion, consistency, and care, not chasing vanity metrics. We're looking for a hands-on performance marketer who understands that: Older audiences behave differently from Gen-Z / millennial users Remarketing & win-backs outperform cold acquisition for a bootstrap business WhatsApp, trust signals, and clarity matter more than flashy funnels. You'll work across Meta & Google ads, with a strong focus on retargeting lapsed free-trial users and supporting Free → Paid conversion journeys. This is an execution-heavy role with learning exposure to full-funnel performance, attribution basics, and WhatsApp-led growth. Key Responsibilities: 1. Campaign Execution (Meta & Google) Run and optimise Meta & Google ad campaigns for:Trial sign-upsRetargeting lapsed usersSupport CTW (Click-to-Website) campaigns for prospectingSupport CTWA (Click-to-WhatsApp) campaigns for retargeting & nurture Test creatives suited for 45+ audiences:Clear copyReal testimonialsSimple visuals 2. Win-Back & Remarketing Support Assist in building remarketing audiences from:Free-trial usersLow-engagement cohortsExecute WhatsApp-led retargeting campaigns (with guidance) Test:MessagingTimingOffers (non-pushy, value-led) 3. Measurement & Reporting Maintain basic hygiene on:UTMsPixel / CAPI trackingCampaign namingPublish weekly performance updates:What ranWhat workedWhat didn'tTrack early lead quality signals (attendance, engagement where available) 4. Cross-Team Collaboration Work with:Brand & Content teams for ad creativesProduct / Ops teams for trial → paid journeysFlag insights from ads that can improve messaging, onboarding, or offers Who You'll Be Great at This If You…Have 2–4 years of hands-on experience with Meta & Google Ads

Experience of 2–4 years with Meta & Google Ads. Understanding of basic performance concepts: CTR, CPA, CAC, cohorts. Curiosity about WhatsApp-led funnels and older audiences. Comfort with running experiments and learning from data. Ability to work independently but share learnings clearly. Okay with constraints and enjoys problem-solving without big budgets.