Branch Manager - MSO

Summary:

The Branch Manager plays a pivotal role in driving the sales and marketing performance of milk products within their designated territory. This position is responsible for the end-to-end administration of the sales office, ensuring alignment with ISO and statutory compliance while executing strategic initiatives to achieve budgeted business targets. The role emphasizes market intelligence, distribution network expansion, customer relationship management, and operational efficiency. By overseeing sales realization, crate management, cost control, and day-to-day financial activities, the incumbent ensures seamless operations, minimizes losses, and enhances customer satisfaction. Success in this role directly contributes to business growth, brand visibility, and sustainable market presence.

Responsibilities:

• Plan, execute, and achieve sales targets in line with the annual business plan.
• Monitor and analyze competitor activities and market trends; report insights to the Category Incharge.
• Identify gaps in marketing strategy and collaborate with the Regional Head to implement corrective actions.
• Expand the distribution network by identifying and onboarding new agents in the assigned area.
• Develop and execute promotional campaigns to increase brand visibility and drive sales.
• Promote and scale model parlors within the operational zone, ensuring timely product delivery.
• Ensure timely collection and recovery of sales realization and outstanding receivables.
• Optimize resource utilization, manage budgets, and maintain cost control across sales office operations.
• Oversee crate management, including tracking, reconciliation, and timely recovery of empty crates.
• Implement measures to minimize milk leakage and product damage during transit and storage.
• Organize customer contract programs and resolve agent and customer complaints promptly and effectively.
• Maintain full compliance with statutory regulations and ISO/Food Safety Management System (FSMS) standards.
• Monitor daily cash and bank activities, including daily review of cash flow statements and weekly physical cash verification.
• Ensure all daily collections are deposited into the bank without delay and adhere to credit terms.
• Avoid accumulation of lower denomination cash; report any irregularities to the Finance Department immediately.
• Complete all route collections prior to the arrival of the CMS personnel; deposit any delayed collections the next business day.
• Comply with delegation of powers for cash and bank transactions as defined by Head Office.
• Ensure adherence to all standard cash and bank guidelines issued by Head Office.
• Maintain adequate insurance coverage; escalate any shortfall due to increased sales volume to Head Office (CS Department) via the respective HOD.

Requirements

Requirements:

• MBA/PGDM/ Bachelor's degree in Business Administration, Marketing, or a related field. Exp., 10-12 yrs
• Proven experience in sales administration, distribution management, or FMCG operations.
• Strong understanding of ISO and FSMS compliance frameworks.
• Demonstrated ability to meet sales targets and manage financial controls.
• Proficiency in monitoring cash flow, cost management, and inventory (crate) tracking.
• Excellent organizational, analytical, and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and interpersonal skills for effective stakeholder engagement.
• Familiarity with CRM tools and digital reporting systems is a plus.
• Willingness to travel within the assigned territory as required.