Key Accounts Executive

KEY RESULT AREAS
 
·       Strengthening B2B, Travel, HoReCa & Institutional sales networks.
·       Build long-term relationship with the customers, Vendors, Institutions/ Canteens.
·       Liaise effectively with key accounts to get Company & its SKUs listed in order to enhance sales.

• Ensuring that all SKUs are listed and available in given chains.

• Expand distribution and new account acquisitions in the assigned geographic area through effective market analysis.

• Crafting new sales strategies and offers for pushing the sales

• Conduct market research to identify selling possibilities and evaluate customer needs

• Participate in negotiations and become a key player in administering contractual agreements with clients in the region

·       Strengthening Heritage's brand association & awareness in the mind of customers
·       Ensuring 100% fill rate, PO follow up and smooth delivery of PO.

• Ensure proper placement, visibility & facing, shelf space, stock availability, stock condition (FIFO) and Hygiene of products at MRF stores/channels.

• Identify the unlisted products and follow-up for listing.

·       Sales management (Targets, Margins, Promotions, Rentals).
·       Build and deploy a consumer acquisition model.
·       Develop and administer credit policies and ensure timely collections.
·       Plan/execute/support local marketing activities, such as sampling/promotions, to agreed budgets and time scales, and integrating sales efforts with other organized marketing activities, product launches and promotions.

• Monitor & review the distribution/ channel marketing system/Local Buyers.

• Review & identify the business gaps and develop the sales promotional activities.

• Co-ordination with internal teams  i.e., Sales, Operations, quality, Marketing etc.,

·       Proper display, merchandising and increasing shelf share of brand.
·       Regular update on competitor margin and activities/Launch
·       Initiates and follows up on new business opportunities.
·       Own P&L responsibility
·       Collaborate with the Sales & Distribution team to strategize the entry to market, while building and maintaining relations with customers (stores, marketplaces, etc.), and ensuring timely and cost-efficient fulfilment.
·       Identifies sales opportunities by identifying consumer requirements, defining market, forecasting projected business.
·       Ensure consistent product launch in all available institutional channels and ensure availability of SKUs in all geographies.
·       Drive sustainable account growth with the right 5P execution (Assortment/Placement/Planograms/ Branding/Promotions & Pricing)

MIS /Dashboard reports - brand performance , Competition