Email Marketing Specialist

Job Title: Email Marketing Specialist  
Employment Type: Contractual (with potential for extension based on performance)  
Location: India   
Work Schedule: US Business Hours (e.g., PST/EST/CST)  
Work Setup: Remote

Position Overview

We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement.

This is a contractual role with the possibility of extension based on performance and business needs.

Key Responsibilities

• Develop, execute, and optimize email marketing campaigns aligned with business goals

• Create and manage email calendars, workflows, and automation sequences

• Design and write compelling email copy that drives engagement and conversions

• Segment email lists and personalize campaigns for targeted audiences

• Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)

• Conduct A/B testing to improve campaign effectiveness

• Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)

• Collaborate with marketing, design, and content teams to align messaging

• Maintain and update email databases and CRM systems

Qualifications

• Proven experience in email marketing or a similar role

• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)

• Strong understanding of email marketing best practices and performance metrics

• Experience with marketing automation and audience segmentation

• Basic knowledge of HTML/CSS for email formatting is a plus

• Excellent written communication and copywriting skills

• Strong analytical mindset with attention to detail

• Ability to work independently in a remote, fast-paced environment

Preferred Qualifications

• Experience working with US-based clients or teams

• Familiarity with CRM systems and integrations

• Background in digital marketing or performance marketing

What We Offer

• 100% remote work setup

• (Insert Budget)

• Opportunity to work with international teams

• Potential contract extension based on performance

• Exposure to diverse campaigns and industries

Join Us

Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported. At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders.