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Digital Influencer & Brand Representative
iCertifi
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Full-Time
0-3 Years experience
Description
This is a remote position.
About the Role
We are looking for a Digital Influencer & Brand Representative who will be the face and voice of our brand across digital platforms. This role blends creativity, storytelling, and marketing — you'll represent the brand through engaging content, videos, and collaborations, while maintaining a consistent and aspirational public image.
The ideal candidate is a confident communicator, has a strong on-camera presence, understands brand positioning, and knows how to connect authentically with online audiences. You'll help shape how the world perceives our brand — through content, personality, and influence.
Key Responsibilities
Brand Representation
- Serve as the official public face of the brand across social media platforms, campaigns, and events.
- Communicate the brand's mission, values, and offerings with authenticity and confidence.
- Participate in photo and video shoots, interviews, and live events representing the company.
- Collaborate with the marketing team to ensure all communication aligns with brand tone and identity.
- Attend product launches, trade shows, and public events — both in India and abroad.
Influencer & Content Creation
- Create engaging and original content (videos, reels, posts, stories, vlogs) for various digital platforms.
- Develop creative concepts for campaigns in collaboration with the marketing and design teams.
- Stay ahead of trends and translate them into relevant, on-brand content.
- Collaborate with other influencers, creators, and partners to expand the brand's reach.
- Maintain a consistent posting schedule and interact with followers to foster community engagement.
Digital Marketing & Growth
- Support digital marketing campaigns and influencer collaborations to increase brand awareness and audience engagement.
- Monitor campaign performance metrics and provide insights for optimization.
- Use data-driven strategies to grow and strengthen brand visibility across digital channels.
Travel & On-Site Representation
- Travel frequently to various locations across India and internationally for shoots, events, and collaborations.
- Be available for both planned and spontaneous shoots as per the campaign calendar.
- Represent the brand professionally and enthusiastically during all offsite events and media appearances.
Requirements
Requirements
- Bachelor's degree in Marketing, Media, Communications, or related field.
- 2–5 years of experience as an influencer, brand ambassador, or content creator.
- Strong on-camera personality with excellent communication and presentation skills.
- Proven ability to engage and grow audiences on platforms like Instagram, YouTube, and LinkedIn.
- Creative mindset with knowledge of digital trends, social media algorithms, and storytelling techniques.
- Experience using tools such as Canva, CapCut, Adobe Premiere, or other content creation platforms.
- Willingness and flexibility to travel across India and internationally for shoots and brand events.
- Time management and professionalism when balancing shoot days, content creation, and brand activities.
Benefits
Work Schedule
- Standard working hours: 8 hours per day when not on shoot or traveling.
- Flexibility required during campaign periods, events, or shoots that may extend beyond regular hours.
- Travel for brand shoots and collaborations is mandatory and forms an essential part of the role.
What We Offer
- Competitive salary upto 8 LPA + PF + MEDICLAIM + Insentives.
- Full coverage or reimbursement for travel, stay, and shoot expenses.
- Creative freedom to develop your personal and professional brand alongside ours.
- Opportunity to work with a passionate and forward-thinking team.
- Exposure to top industry professionals, events, and media collaborations.
About iCertifi
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