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IiCertifi

Digital Influencer & Brand Representative

iCertifi

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Full-Time
0-3 Years experience

Description

This is a remote position.

About the Role

We are looking for a Digital Influencer & Brand Representative who will be the face and voice of our brand across digital platforms. This role blends creativity, storytelling, and marketing — you'll represent the brand through engaging content, videos, and collaborations, while maintaining a consistent and aspirational public image.

The ideal candidate is a confident communicator, has a strong on-camera presence, understands brand positioning, and knows how to connect authentically with online audiences. You'll help shape how the world perceives our brand — through content, personality, and influence.


Key Responsibilities

Brand Representation

  • Serve as the official public face of the brand across social media platforms, campaigns, and events.
  • Communicate the brand's mission, values, and offerings with authenticity and confidence.
  • Participate in photo and video shoots, interviews, and live events representing the company.
  • Collaborate with the marketing team to ensure all communication aligns with brand tone and identity.
  • Attend product launches, trade shows, and public events — both in India and abroad.

Influencer & Content Creation

  • Create engaging and original content (videos, reels, posts, stories, vlogs) for various digital platforms.
  • Develop creative concepts for campaigns in collaboration with the marketing and design teams.
  • Stay ahead of trends and translate them into relevant, on-brand content.
  • Collaborate with other influencers, creators, and partners to expand the brand's reach.
  • Maintain a consistent posting schedule and interact with followers to foster community engagement.

Digital Marketing & Growth

  • Support digital marketing campaigns and influencer collaborations to increase brand awareness and audience engagement.
  • Monitor campaign performance metrics and provide insights for optimization.
  • Use data-driven strategies to grow and strengthen brand visibility across digital channels.

Travel & On-Site Representation

  • Travel frequently to various locations across India and internationally for shoots, events, and collaborations.
  • Be available for both planned and spontaneous shoots as per the campaign calendar.
  • Represent the brand professionally and enthusiastically during all offsite events and media appearances.

Requirements

Requirements

  • Bachelor's degree in Marketing, Media, Communications, or related field.
  • 2–5 years of experience as an influencer, brand ambassador, or content creator.
  • Strong on-camera personality with excellent communication and presentation skills.
  • Proven ability to engage and grow audiences on platforms like Instagram, YouTube, and LinkedIn.
  • Creative mindset with knowledge of digital trends, social media algorithms, and storytelling techniques.
  • Experience using tools such as Canva, CapCut, Adobe Premiere, or other content creation platforms.
  • Willingness and flexibility to travel across India and internationally for shoots and brand events.
  • Time management and professionalism when balancing shoot days, content creation, and brand activities.

Benefits

Work Schedule

  • Standard working hours: 8 hours per day when not on shoot or traveling.
  • Flexibility required during campaign periods, events, or shoots that may extend beyond regular hours.
  • Travel for brand shoots and collaborations is mandatory and forms an essential part of the role.

What We Offer

  • Competitive salary upto 8 LPA + PF + MEDICLAIM + Insentives.
  • Full coverage or reimbursement for travel, stay, and shoot expenses.
  • Creative freedom to develop your personal and professional brand alongside ours.
  • Opportunity to work with a passionate and forward-thinking team.
  • Exposure to top industry professionals, events, and media collaborations.

About iCertifi

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