Regional Marketing Manager – Asia (APAC)

REGIONAL MARKETING MANAGER – ASIA (APAC) Industry – Manufacturing

Location – Bengaluru (Bangalore) – India

Department – Marketing

Language Fluency – English (written & spoken), French is an added advantage

Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai

Reports To – Global Marketing Director

Any Direct Reportees – Social Media & Website Content Manager Asia

About the Company – Global player in Prototype Manufacturing & Low‐Volume Production in
plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space
& telecommunications, robotics, medical, energy, automotive, etc.
With multiple subsidiaries, production sites, R&D centers and sales offices across Europe and
Asia, the organisation is pursuing an ambitious international growth strategy driven by digital
marketing, local market penetration and brand authority.

Job Summary – Lead and coordinate all marketing and communication activities across Asian
markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania).
Your main mission is to:

• Deploy the global marketing strategy across Asia
• Strengthen brand visibility and industrial authority in regional markets
• Generate qualified B2B industrial leads
• Support local sales development and market penetration

In addition to strategic leadership, you will coordinate digital marketing, events, PR and
marketing communication initiatives across Asian markets.

Roles & Responsibilities –

Marketing Strategy & Regional Leadership

• Deploy and execute the global marketing and communication strategy across Asian Markets
• Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets
• Ensure alignment between global marketing objectives and local execution
• Act as the main interface between Group management, Asian teams and external partners
• Manage cross‐cultural communication and regional market adaptation

Asia Marketing Coordination
Coordinate marketing activities across Asian markets.

• Directly supervise the Social Media & Website Content Manager Asia, responsible for:

o SEO strategy and organic visibility
o Website content management
o Social media communication across Asian platforms

• Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.
• Define priorities, objectives and KPIs for digital marketing performance.
• Coordinate marketing initiatives with external partners and regional stakeholders.

Digital Acquisition & Performance Management
Supervise digital marketing performance across global and regional search ecosystems across
Asia.

• Coordinate and supervise SEA activities outsourced to external partners, including:

o Google Ads
o Bing Ads
o Baidu Ads (China)
o Naver Ads (Korea)
o Yahoo Japan Ads (Japan)

Responsibilities include:

• Coordination with external SEA agencies
• Monitoring campaign performance and ROI
• Defining regional acquisition priorities
• Ensuring alignment with overall marketing strategy
• Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as:

o Google
o Bing
o Baidu (China)
o Naver (Korea)
o Yahoo Japan

• Supervise the development of GEO (Generative Engine Optimization) initiatives
  performed internally by the Social Media & Website Content Manager Asia, to improve the company's visibility across AI‐driven search and generative platforms, including:

o ChatGPT
o Gemini
o DeepSeek
o Other emerging AI search and generative discovery platforms

• Monitor and optimize digital acquisition performance through:

o Traffic generation
o Lead generation
o Conversion rates
o Campaign ROI

Content Strategy & Localization

• Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets
• Ensure adaptation of English industrial content produced in Europe for Asian markets
• Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages
• Maintain brand consistency and technical accuracy across all channels

Events, Trade Shows & Customer Marketing

• Supervise and coordinate marketing events across Asia.
• Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets
• Coordination of technical customer events at client facilities
• Organisation of Tech Days and partner events
• Integration of events into the lead generation strategy
• Analysis of event performance and return on investment

Public Relations & Media Visibility

• Language Fluency – English (written & spoken), French is an added advantage
• Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai