Email Campaign Specialist

Job Title: Email Marketing Specialist / Campaign Manager

Job Description:

• Plan, execute, and optimize email marketing campaigns for lead generation

• Manage end-to-end campaign execution including targeting, scheduling, and reporting

• Perform audience segmentation, personalization, and lead nurturing

• Monitor and analyze campaign performance metrics and improve engagement

• Conduct A/B testing to optimize campaign effectiveness

• Coordinate with stakeholders to align campaigns with business goals

• Manage multiple campaigns with high attention to detail and accuracy

Required Skills:

• 3–5 years of experience in email marketing / campaign management / marketing automation

• Strong understanding of email strategy, execution, and optimization

• Experience with tools like Apollo, ZoomInfo, LinkedIn Sales Navigator

• Knowledge of lead generation, customer lifecycle, and segmentation strategies

• Familiarity with email performance metrics and reporting

• Strong communication and stakeholder management skills

Preferred Skills:

• Experience in B2B IT services marketing (technology, digital, data, AI)

• Familiarity with demand generation and lead generation programs

• Understanding of campaign attribution and funnel reporting

• Exposure to data-driven and account-based marketing (ABM)