Content Marketing Specialist

About us

At Inkle, we combine world-class tax expertise with cutting-edge accounting tech to provide next-level results for startups. Our proven process enables us to deliver accurate, affordable, and efficient bookkeeping and tax services for US businesses and subsidiaries of all sizes. Best of all, Inkle gives companies the financial insight and tax savings needed to extend their runway, secure their next round of funding, and scale their business.

Responsibilities:

• Collaborating with design, marketing and founder's team in ideation and creation of high quality content.
• Design content marketing strategies and effectively find ways to target the desired audience and customer goals.
• Edit, proofread and manage content on all channels
• Optimise content considering SEO and Google Analytics and analyse web traffic metrics.
• Acting as content steward, ensuring that marketing messages displayed on websites, apps, and other digital properties accurately reflect user needs and align to key campaigns
• Upto date with the current content trends, consumer preferences and advancement in technology

Requirements

• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• 2+ years of experience in content marketing, editorial roles or related.
• Excellent copywriting and communication skills.
• Hands on experience with social media platforms
• Strong knowledge of content practices such as SEO, PPC, etc.
• Understanding web publishing requirements.

Benefits

• ESOPs as a part of your CTC
• Relocation support and reimbursement
• Health Insurance benefits
• Offsite events and retreats
• Learning and Career Development resources