Market Research Analyst

Job Information

Title: Market Research Analyst

Job Type: Full-Time

Company: Innovapptive Inc

Country: India

Location: Hyderabad

Published: 28/09/2020

Travel Required: No

Travel Type: N/A

Travel Frequency: 0%

Worksite Location: Hyderabad, Telangana, India

Industry: IT Services

Experience Level: Consultant/Engineer

Type of Degree: Bachelor's Degree

City: Hyderabad

State/Province: Telangana

Zip/Postal Code: 500081

About Us

At Innovapptive, our purpose is to help improve people's lives with the next generation Connected Workforce Platform. Innovapptive's platform digitally connects the entire industrial workforce, executives and back office to minimize plant outages & improve operational excellence. By engineering a platform that fuels innovation & collaboration, we are transforming the experience of the industrial worker to help uplift revenues & margins for our customers. Together, with our employees, customers and partners across the globe, we are growing economies of some of the world's largest brands.

Innovapptive has always had a big vision — to help improve people's lives and realize their full potential. In the earliest days, it was by simply helping each of our application end user do their jobs better and faster. We were able to significantly improve how companies such as UNICEF operate in emergencies such as hurricanes, refugee crisis, earthquakes and transformed the lives of these beneficiaries. We've come farther than we could have imagined. The impact we have started to collectively make on the world is undeniable, and we are inspired when talented new hires say they choose Innovapptive, because they too want to change the world by improving people's lives — that's what we do today, and that's what we'll do tomorrow at scale.

Job Summary:

Seeking an Market Research Analyst - An individual hire in India to support sales teams to develop account plans for existing customers and target accounts to drive a focused "Land & Expand" strategy. This individual will also be involved in analysing competition and other environmental factors that help Innovapptive improve our overall product roadmap and sales and marketing execution. Collect and validate contact data using various techniques. Understand Google search Techniques. Understand Social media channels. Internet savvy.

Essential Functions:

• Firsthand research on the target organization and providing detailed reports and actionable plans.
• Develop account plans for existing customers and target accounts to drive a focused "Land & Expand" strategy
• Dealing with ambiguities and operating in a fast-paced environment and manage multiple, complex priorities including, but not limited to, managing Performance Scorecard, developing Target Setting, Segmentation, Partner Management, Marketing Budget and Fund Allocation, publishing monthly/weekly results as well as responding to requests for data or insight.
• Gathering and understanding the business requirement from the Marketing and Operations stakeholders and subsequently driving brainstorming sessions for problem structuring, hypothesis building & validation, Insights generation, etc.
• Interpret data, analyze results using statistical / analytical techniques and provide ongoing reports.
• Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
• Acquire data from primary or secondary data sources and maintain databases/data systems
• Excellent Project Management skills, including Stakeholder and Team management
• Will be involved immensely in working closely with clients senior leadership
• Improve existing delivery processes and lead automation wherever applicable along with providing thought leadership and methodological frameworks to the team and stakeholders.
• Contribute to and completely own the development/coordination of presentations, communications, planning materials and other strategy-related documents (board and leadership materials, briefing presentations)
• Sound understanding about SLA, tracking mechanism, incident reporting and escalation management.
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers' preferences Compile and analyze statistical data using modern and traditional methods to collect it Perform valid and reliable market research SWOT analysis Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Remain fully informed on market trends, other parties researches and implement best practices

Requirements

• 3+ years of experience in the field of Research, Program Management, Data Analytics and Team Management, with direct client service exposure
• Proven working experience as a data analyst or business data analyst Strong Analytics domain knowledge with experience of business intelligence and process management with superior problem-solving, analytical and quantitative skills
• Highly adept in understanding business issues and translating them into research priorities
• Ability to interact with all levels; Superior verbal, written and visual communication skills including the ability to document and present model development process and analytical results suitable for audiences of all technical levels
• Experience in SLA, incident reporting and conforming the Output Standards guidance Develop/maintain collaborative relationships with all relevant stakeholders Ability to think strategically and conceptually and maintain a focus on the operational excellence Experience in LinkedIn Search and Uses, Advanced Google Search Salesforce Knowledge is added advantage, Hands one with Microsoft Excel and Word - Reports & Pivots - Documentations & White paper drafts.
• Proven Market Research Analysis experience Ability to interpret large amounts of data and to multi-task Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office, Data Studio, Power BI Desktop, Power BI Service, Excel, SharePoint and OneNote.
• Knowledge on Prospect list building Search engines, web analytics and business research tools acumen Familiarity with CRM programs
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining Strong analytical and critical thinking Degree in Statistics, Marketing or related field

Competencies:

• Possess an in-depth knowledge of the projects and technologies worked on
• Good problem-solving and analytical skills.
• Detail oriented and diligent
• Entrepreneurial by nature with a strong sense of ownership
• Exceptional communication and presentation skills
• Ethical Conduct
• Excellent Organizational Skills

Benefits

What we offer?

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Medical Insurance
• Health Insurance
• Vacation & Paid Time Off
• Learning and development

Innovapptive Inc. is an Equal Opportunity Employer minorities/females/veterans                                                                              /individuals with disabilities/sexual orientation/gender identity