Digital Marketing Head
InOnIt
Description
Location: Mumbai,Maharashtra,India
DigitalMarketing Head
Experience: 3 - 5 years
Key Skills: Digital marketing and strategy, SEO, Social Media, Online marketing
Office Location: Nariman Point, Mumbai
Job Description
We are lookingfor an individual to drive the membership marketing strategy and implementationfor InOnIt.in and to be a key member of the core team at InOnIt. We are lookingat candidates who identify with the company and are excited to be a part of thegrowth story of the company, have an entrepreneurial spirit and wish to work ina startup environment.
The Jobfunctions will include the following:
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Strategy andPlanning: Develop and implement an annual digital strategy to build membershipusing tools like:
SEO: PrepareSEO strategy that will include on-site navigation, content organization, andpage detail.i. Coordinating With Link Builders and Content Writers
ii. Interacting With Programmers and Designers toCoordinate System Modifications for SEO Purposes
iii. To monitor, track and report on paid searchmetrics, including trend analysis
iv. Set up of new online campaigns
v. Back link strategy and implementation
vi. Internal link optimization
vii. SEO technical analysis and evaluation
viii. IncorporatingMeta tags, titles, description
ix. Researching keywords using Google, Overture, WordTracker
Social MediaMarketing: Build member acquisition through social media marketing plan
i. Develop and implement facebook, twitter, linkedinand other social media strategy.
ii. Stay connected with all the latest in social mediawith ability to constantly innovate on new ideas and how to leverage differentsocial media channels.
Online Media:
i. Develop online marketing plan including how andwhere to place banner advertisement
ii. Find blog partners
iii. Email partners
iv. Develop co-marketing opportunities
2. Research
- Develop andmaintain the "Health Scorecard" based on on-site, in-domain andtrending analytics.
- Conceptualizeand implement improvements to existing website features.
- Research and analyzecompetitor links structure.
- Keywords andoff-page assets research & analysis
Desired Profile
- Entrepreneurial spirit and interest or experiencein working with a start up
- Must have the ability to communicate clearly withteam members at varying levels, conceptually and tactically.
- Very good working knowledge and experience with searchengine marketing and search engine optimization
- Graduate in any discipline with English mediumbackground
- Excellent verbal/written communication skills.
Interested candidates should email their resumeand cover letters to careers@inonit.in.
About InOnIt
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