Assistant Professor Digital Marketing

Position Summary

We are seeking an energetic, industry-aligned Assistant Professor of Digital Marketing to shape the next generation of marketing professionals. This role goes beyond traditional lectures—we are looking for an educator/practitioner who can bridge academic theory with real-world campaign execution, integrate AI-driven marketing tools, and build strong industry bridges for our students.

Key Responsibilities

1. Experiential Teaching & Pedagogy (50%)

• Deliver dynamic, practical sessions on core and advanced Digital Marketing topics (SEO/SEM, Performance Marketing, Social Media Strategy, Content Creation, and Web Analytics).
• Introduce cutting-edge trends, including AI tools in marketing (ChatGPT, Midjourney, Jasper), marketing automation, and programmatic advertising.
• Conduct lab-based practicals, real-time campaign setups, and live-budget project simulations.

2. Mentorship & Portfolio Building (20%)

• Guide students in building job-ready portfolios, certifications (Google, Hubspot, Meta), and personal branding.
• Mentor students for national marketing competitions, live projects, and freelancing/entrepreneurship initiatives.

3. Industry Engagement & Placement Enablement (20%)

• Collaborate with the institutional placement team to connect students with internships and entry-level digital roles.
• Invite guest speakers, organize industry workshops, and host masterclasses with agency leaders and growth hackers.

4. Academic & Curriculum Development (10%)

• Continually update the digital marketing syllabus to keep pace with rapid industry shifts.
• Participate in departmental meetings, accreditation support, and campus events.

Qualifications & Eligibility

Academic Requirements:

• Master's Degree: MBA / PGDM / M.Com / M.Sc. in Digital Marketing, Marketing, or related field with a minimum of 55% marks (or equivalent grade).
• Ph.D. / NET / SET: Candidates with a Ph.D. or UGC-NET/SET qualification will be preferred (in accordance with institutional guidelines).

Experience:

• 3+ years of relevant experience across academia, corporate digital marketing, or agency roles. (Candidates with strong corporate/agency experience looking to transition into full-time academia are highly encouraged to apply).

Preferred Technical & Core Skills

• Digital Tools: Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, Semrush/Ahrefs, HubSpot/Mailchimp, Canva/Adobe Creative Suite.
• Modern Marketing: Exposure to AI marketing tools, performance marketing metrics (ROAS, CAC, LTV), and basic CRO (Conversion Rate Optimization).
• Soft Skills: Exceptional public speaking, storytelling, student-centric empathy, and networking capability.

What We Offer

• Competitive salary aligned with experience and academic standards.
• Access to digital marketing lab infrastructure and tool subscriptions.
• Opportunities for research, consulting, and executive education.
• A vibrant, innovative academic environment.