Marketing Manager (Event / Media Background)

Position: Marketing Manager (Event / Media Background)
Location: Mumbai

Location – Bandra Kurla Complex, Mumbai. This job is for Mumbai based Candidates only.

Experience – 2 to 4 years in marketing from event / media companies

www.itp.com

Job Overview:
The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns.

Key Responsibilities:

• Strategy & Planning:

  • Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, roundtables and corporate functions.
  • Collaborate with internal teams to align event goals with business objectives and brand messaging.
  • Identify target audiences and tailor event marketing strategies to engage and attract them.

• Promotion:

  • Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising.
  • Design and produce promotional materials such as brochures, banners, and digital content.
  • Develop partnerships and sponsorship opportunities to enhance event reach and impact.
  • Ensure brand consistency and high-quality execution of all event-related materials and experiences.

• Analysis:

  • Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI.
  • Gather and analyze attendee feedback to inform future event planning and strategy.
  • Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.

• Team Collaboration:

  • Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals.
  • Coordinate with external agencies, designers, and contractors as needed to execute event plans.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2 to 4 years of experience from event / media companies, with a proven track record of managing successful events.
• Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in event management software, CRM tools, and digital marketing platforms.
• Ability to travel as needed for events.

Preferred Skills:

• Experience in B2B event marketing.
• Knowledge of marketing automation tools (e.g., Zoho).
• Creative thinking and problem-solving abilities.