Consultant- Content Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Consultant – Content Strategist based in India.

Join a leading technology environment focused on helping development teams deliver high-quality software through innovative testing solutions. As a Content Strategist, you will play a key role in scaling content marketing efforts, strengthening organic search visibility, and building authority across traditional search engines and AI-powered discovery platforms. You will combine SEO expertise, compelling storytelling, and Generative Engine Optimization (GEO) to create content that reaches technical and enterprise audiences. Working with AI-powered tools and cross-functional teams, you will identify content opportunities, optimize long-form resources, and expand distribution across relevant digital communities. You will also develop strategic partnerships and backlink acquisition initiatives to improve online visibility and domain authority. This fully remote, 12-month contractual opportunity is ideal for a content professional who enjoys experimentation, data-driven decision-making, and measurable digital marketing impact.

Accountabilities

• SEO and Content Research: Conduct keyword research, search engine results page (SERP) analysis, and generative engine analysis to identify search intent, content gaps, emerging trends, and opportunities to improve organic visibility.
• Content Strategy and Development: Create, write, edit, publish, and optimize high-quality long-form content that strengthens topical authority, improves discoverability, and supports measurable marketing objectives.
• Generative Engine Optimization (GEO): Apply emerging GEO practices to improve content visibility and relevance across AI-powered search and generative discovery platforms.
• AI-Assisted Content Production: Leverage large language models (LLMs) and other AI tools to accelerate ideation, research, drafting, and content optimization while maintaining editorial quality, accuracy, and consistency.
• Content Distribution and Repurposing: Adapt and distribute content across platforms such as Medium, <Dev.to>, and other relevant third-party channels to expand reach and engage new audiences.
• Developer Community Engagement: Participate in relevant Reddit communities, encourage authentic discussions, identify audience needs, and translate community insights into valuable content opportunities.
• Community Growth: Develop and grow niche subreddits aligned with priority content themes to strengthen organic reach, build credibility, and encourage meaningful engagement.
• Partnerships and Link Building: Identify relevant third-party websites, establish content partnerships, execute outreach campaigns, and secure guest publishing opportunities that generate high-quality backlinks.
• Backlink Performance Optimization: Track backlink acquisition results, evaluate link-building effectiveness, and develop scalable processes to improve domain authority and referral opportunities.
• Performance Analysis and Continuous Improvement: Monitor content performance, assess optimization opportunities, and refine content strategy based on search trends, audience behavior, and measurable results.
• Cross-Functional Collaboration: Work closely with internal stakeholders to align content initiatives with broader marketing objectives, audience needs, and business priorities.

Requirements

• Professional Experience: 2–5 years of hands-on experience in long-form SEO content writing, content marketing, or a related discipline. Relevant internships and freelance experience are also considered.
• SEO Expertise: Strong understanding of keyword research, search intent, topical authority, on-page optimization, internal linking, and SERP analysis.
• Generative Engine Optimization: Working knowledge of GEO and the evolving approaches used to improve content visibility across AI-powered search and discovery platforms.
• Content Creation and Editing: Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts for developer, technical, and enterprise audiences.
• AI and LLM Proficiency: Practical experience using AI tools and LLMs to streamline content ideation, research, drafting, and optimization without compromising accuracy or editorial standards.
• Link-Building and Outreach: Demonstrated experience with content partnerships, guest posting, backlink acquisition, and outreach strategies that support organic growth.
• Content Distribution: Familiarity with publishing and distributing content through platforms such as Medium, <Dev.to>, Reddit, and other relevant online communities.
• Analytical Skills: Ability to interpret search performance, identify content opportunities, evaluate campaign outcomes, and make data-informed recommendations.
• Community Engagement: Understanding of online developer communities and the ability to participate authentically in technical discussions while identifying relevant audience insights.
• Communication and Collaboration: Strong communication, organizational, and relationship-building skills, with the ability to manage multiple content initiatives independently and collaborate effectively with different teams.
• Adaptability and Ownership: A proactive mindset, attention to detail, and willingness to experiment with new content formats, AI-driven workflows, and evolving search optimization techniques.

Benefits

• Fully Remote Work: Work from anywhere in India, offering flexibility in your work environment.
• Contract Duration: A 12-month contractual engagement with the opportunity to contribute to high-impact content initiatives.
• Professional Growth: Develop expertise across SEO, GEO, AI-assisted content creation, technical content marketing, and organic growth strategies.
• AI-Driven Innovation: Gain hands-on experience with LLM-powered workflows and emerging approaches to content discovery and optimization.
• Cross-Functional Collaboration: Work with internal teams to develop content strategies that support broader marketing and business objectives.
• Creative Ownership: Contribute ideas, experiment with distribution channels, and help shape scalable content and link-building processes.
• Measurable Impact: Strengthen organic visibility, build topical authority, and contribute directly to content performance and audience engagement.

• Experience: 2+ years
• Seniority: Entry Level
• Languages: English