Visual Designer

Important pre-read:

This job description will take ~15 minutes to read and ~15 minutes to apply. You increase your chances of selection by 10x if you read this to the end, slowly. Trust us on this.

What is Armory?

What we are building requires hard work, tenacity, ownership, creativity and way more man-hours than an everyday job.

If you are a savant at what you do, love autonomy, have high agency and genuinely want to impact the future of this country, we want you to work with us starting yesterday!

Modern conflicts waged remotely demand a radical rethinking of strategy as adversaries deploy inexpensive drones and technology to inflict maximum damage with minimal risk.

If you prefer routine over the dynamic unpredictability of innovation, Armory isn't for you. Our fast-paced environment requires genuine curiosity, resilience, a passion for continuous learning, and comfort with rapid change.

Armory is a new age defence tech startup building next-generation products to strengthen Indian forces in the modern battlefields.

About the founder

Amardeep Singh is an IIT Bombay alumnus & an aerospace engineer by education. He was a founding member of ideaForge - currently India's biggest drone company & the first drone company to get listed on the Indian stock exchange.

His 16-year entrepreneurial journey is marked by a series of ambitious ventures spanning across diverse tech domains like Drones, Consumer Hardware, B2B SaaS & AI.

Problems we solve

Our country's defence systems, conceived in a bygone era, have been outpaced by the rapid advancements in technology, revealing critical gaps that we, at Armory, are poised to bridge.

At Armory, we identify and solve the most critical, complex & specific challenges in modern warfare. By harnessing the power of artificial intelligence and diving deep into specific problems, we create innovative defence technologies and products that protect our nation and allies.

Why you should NOT join us:

If high stakes, tight deadlines, and significant challenges don't excite you, then our mission to revolutionise defence technology might not align with your career goals. We seek individuals who are ready to push boundaries and are motivated by the urgency of now.

Why you SHOULD join us:

We offer the opportunity to work on groundbreaking projects that strengthen national defence, supported by a team of A players.

Join Armory if you're drawn to solving hard problems and want to create a meaningful & profound impact to the national security.

At Armory, you will do the best work of your life. Period.

Requirements

About this role

As a Visual Designer at Armory, you will play a critical role in shaping the visual identity of our brand and products. Your work will be instrumental in communicating complex defense technology in a way that is visually striking, compelling, and easy to understand.

• Brand & Visual Identity: Own and evolve Armory's visual language — logo usage, colour systems, typography, and layout, ensuring consistency across every touchpoint.
• Print & Collateral: Design print-ready graphics, brochures, product one-pagers, datasheets, and event material with a sharp eye for grids, hierarchy, and pre-press detail.
• Social Media & Digital Creatives: Produce scroll-stopping creatives for social, web, and campaigns that carry the brand and communicate product value at a glance.
• Marketing Storytelling: Translate dense technical concepts into clean infographics, presentations, and visual narratives that make defense technology easy to grasp.
• Design Systems: Build and maintain templates, type scales, and asset libraries so the brand stays coherent as we scale.
• Cross-functional Collaboration: Work closely with marketing, product, and engineering to turn briefs into finished, on-brand output, fast.
• Adobe Suite Mastery: Utilize Photoshop, Illustrator, InDesign, and other Adobe tools to produce high-quality design assets across print and digital.

Must haves

• 2+ years of experience in visual design, brand, and print/graphic design (we're open to both junior and senior candidates — the bar is talent, not tenure).
• Strong fundamentals in visual design: typography, colour theory, layout, grid systems, and composition.
• Demonstrated experience designing logos, brand assets, and cohesive visual identities.
• Hands-on print experience — brochures, collateral, and print-ready files with correct pre-press handling.
• Proficiency in Adobe Creative Suite and AI tools (Photoshop, Illustrator, InDesign; bonus for After Effects/Premiere Pro).
• A portfolio showcasing a range of work, from brand identity and print to social media creatives.
• Experience in defense, technology, or industrial/product marketing is a plus.

Bonus points for

• A marketing brain — ideation, campaign thinking, and the ability to shape a message, not just style it.
• Copywriting chops — you can write a headline as well as you can set it.
• Experience designing for hardware, FMCG, defense, aerospace, or high-tech industries.
• Motion and social-first skills — reels, animated posts, or lightweight motion graphics.
• Comfort with generative and AI-assisted design workflows to move faster.
• A strong portfolio that makes us go, "Damn, we need this person on our team."

What will make you successful in this role?

• Deep craft in visual design and brand systems.
• A strong sense of typography, colour, and layout — you sweat the details.
• Ability to solve communication problems with first-principles thinking.
• Taking full ownership of your work and ensuring project success.
• Hands-on approach to design, iteration, and shipping.
• A mindset geared towards rapid execution and innovation.
• Getting s**t done.

How will we set you up for success in this role?

• A live project: You will jump straight into a live project as soon as you join. No dummy or test projects.
• State-of-the-art tools and technologies: You will have access to industry-leading design software and tools required.
• Access to resources: You name it, we will do everything to get it for you.
• Supportive team: You will be surrounded by the best minds ready to help you.

Our Hiring Process We target to close the hiring process within 14 days of your application.

Round 1: Screening Application

Duration: At your own pace but if it takes you less than 15 minutes to apply, you are unlikely to move to the next round.

How to ace: Do not copy-paste your answers from a website or ChatGPT. Be specific in your answers. It's about you.

Codeword: Use KERNING in the application form where it asks you for Codeword. This way we know you have read the JD :)

Round 2: Introduction round

Duration: 1 hour

How to ace: Be yourself. We want to know YOU, not some ideal, unrealistic person. Demonstrate your expertise in the area we are evaluating. Ask good questions.

Round 3: Take-home exercise

Duration: 2-6 hours

How to ace: Show curiosity. Go beyond what you were expected to do. Come back with more ideas.

Round 4: Culture Fitment

Duration: 1 hour

How to ace: Help us understand your goals & aspirations. Share some of the stories that have made you what you are. Ask good questions.

Round 5:

Congratulations! You are now a part of Armory. You will build something that let's you sleep at night with a feeling you did something meaningful. Buckle up for a ride into the future.

Work Location

Armory highly values having employees working in-office. We are establishing a collaborative work environment and company culture and that simply does not happen from home. We are based out of Gurgaon and require employees to be in office.

Benefits

What we expect from you

• Genuine curiosity
• Founder's mindset
• First principles thinking
• Execution, not just ideas
• Bias for action
• High energy
• High agency
• Highest level of integrity
• Getting your hands dirty
• Audacious state of mind

What to expect from us

• Team of A players
• Work directly with the founder
• Ridiculous levels of responsibility
• Fast & decisive approach
• Work on hard problems

What your first 3 months at Armory will look like:

30 Days

• Complete onboarding, understand the mission, and meet the team.
• Familiarize yourself with Armory's visual identity and design principles.
• Review ongoing projects and contribute to small design tasks.
• Set up your workflow with required software and tools.
• Develop an initial concept for a brand asset or marketing creative.

60 Days

• Design a full set of print and social collateral for an ongoing campaign.
• Contribute to marketing campaigns with brand-led creatives and layouts.
• Optimize design processes and build reusable templates to improve output.
• Work closely with marketing and product teams to refine brand communication.
• Develop initial concepts for an upcoming product launch.

90 Days

• Take ownership of a major visual design project, from concept to execution.
• Deliver a complete campaign or brochure system end to end.
• Establish visual design guidelines for future Armory projects.
• Identify areas for improvement in brand communication and propose strategies.
• Collaborate with marketing and product teams to align design work with broader company goals.

Tips

Irrespective of you applying at Armory or not, some of the following tips will definitely help you in your job search.

How to get hired

• Targeted Applications: Ensure your application is tailored specifically for the job you're applying for by understanding its requirements and showcasing relevant experiences and skills. Apply for THIS job, not some job.
• Quality Over Quantity: Instead of applying to 100 jobs casually, it's far better to apply to 4 seriously.
• Stand out: Most people don't put any efforts in applying to jobs, their applications look exactly the same. It's easy to stand out from them just by putting a little effort and showcasing your relevant experience and interest for the said job.

How to NOT get hired

If your cover letter starts with "Honestly, I possess all the skills and experience that you're looking for", then you are not going to make it.

In fact, we wrote a long thread on all the ways you will NOT get hired. https://x.com/singhamardeep/status/1459114743398998018?s=46 We highly recommend you to read it.

We wish you the best in your job search!