Market Analyst - Pune

The Market Analyst – Business Development (Real Estate) will be responsible for conducting in-depth market research, analyzing micro-market dynamics, demand drivers, pricing trends, and customer behavior to support strategic business decisions and mandate acquisition.Key ResponsibilitiesMarket & Micro-Market AnalysisAnalyze micro-market rationale and demand driversStudy locality-wise growth potential and infrastructure impactIdentify supply-demand gaps in residential/commercial segmentsPricing & Project Performance AnalysisEvaluate pricing USP and competitive positioningTrack absorption rates and sales velocity of projectsCompare pricing trends across developers and locationsCustomer & Buyer ProfilingIdentify target customer segments and buying profilesAnalyze buyer demographics, preferences, and behaviorEvaluate ticket size, volume, and purchasing capacitySales & Promotion Strategy InsightsAnalyze key buying triggers and promotional schemesEvaluate effectiveness of direct vs indirect sales (CP channel)Suggest promotion plans with a balanced approach (50-50 direct & CP sales)Business & Financial AnalysisAssess customer experience impact on sales conversionAnalyze cash flows, deal volume, and revenue potentialSupport feasibility and mandate evaluation with data-driven insightsAnalytical & Strategic SupportPerform data analysis with logic, assumptions, and business reasoningPrepare analytical reports, dashboards, and presentationsProvide insights with strong business acumen to leadership & BD teams

Graduate is a Must