DEPUTY MANAGER, PUBLIC RELATIONS

Key Responsibilities

 Establish and maintain relationships with journalists, media houses, influencers, and

stakeholders.

 Maintain and regularly update the organization's media database and contact lists.

 Support the implementation of communication and media strategies across traditional and

digital platforms.

 Draft, edit, and manage press releases, speeches, media notes, newsletters, articles, and

other communication materials.

 Pitch stories, press releases, and feature ideas to English, Hindi and vernacular media

outlets.

 Develop and manage strategic media partnerships.

 Coordinate press conferences, media briefings, events, and campaigns as required.

 Monitor media coverage and prepare analytics, metrics, and PR performance reports.

 Coordinate and prepare monthly and quarterly reports for clients.

 Conduct media research and identify new experts, guests, and influencers for engagement

opportunities.

 Manage social media communication in coordination with marketing and

communications teams.

 Ensure consistent brand messaging across all communication channels.

 Handle public and media queries and support crisis communication activities when

required.

 Support internal communication and employee engagement initiatives.

 Stay updated on media trends, communication practices, and industry developments.

 Attend and cover events as applicable.

 Perform other duties and special projects as assigned.

Required Skills

 Strong written and verbal communication skills.

 Media relations and networking ability.

 Crisis management and problem-solving skills.

 Content writing and storytelling.

 Presentation and interpersonal skills.

 Knowledge of digital PR and social media platforms.

 Organizational and multitasking abilities.