PR EXECUTIVE

To work in close collaboration with the Assistant Manager so that all the tasks are well

coordinated and completed in time.

 Networking; Establish and maintain effective relationships with journalists, and maintain

a media database.

 Maintaining the organization's media list and updating it regularly.

 Phone or email journalists to try to interest them in the organisation's press releases and

feature ideas.

 Pitching stories to English and Vernacular media.

 Attending press meets, conferences as per the need.

 Maintain records of media coverage and collate analytics and metrics.

 Media Research and finding new experts / Guest and Influencer management.

 Attend and cover events as applicable.

 Support in drafting, and editing written materials, media and communication plans, and

content as needed for partner, program, and communications teams as and when required.

 Write press releases and article as and when required.

 Other projects and duties as assigned.