DIGITAL MARKETING

Job Title:Digital Marketing

Location: Panaiyur, Chennai, Tamil Nadu

Job Summary

Kaldan Softech Pvt. Ltd. is looking for a passionate and result-oriented Digital Marketing Executive with 3-6 years of experience to join our team. The ideal candidate should have strong knowledge of digital marketing strategies, paid advertising, SEO, social media marketing, and content marketing. The candidate will be responsible for planning, executing, managing, and optimizing digital marketing campaigns to improve brand awareness, generate leads, and achieve business objectives.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage Google Ads and Meta Ads campaigns.
• Handle social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging content for social media, websites, and other digital platforms.
• Perform SEO activities including On-Page and Off-Page optimization.
• Conduct keyword research and competitor analysis.
• Monitor website performance using Google Analytics and Google Search Console.
• Generate quality leads through digital marketing channels.
• Manage email marketing campaigns.
• Analyze campaign performance and prepare reports
• Improve website traffic and search engine rankings.
• Coordinate with designers and content writers for marketing creatives.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

Mandatory Requirements

• Good communication and teamwork skills.
• Excellent creativity, attention to detail, and time management skills.

Preferred Qualification

• 3-6 years of relevant Digital Marketing experience.
• Excellent communication skills in English (Mandatory)
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Creative thinking with good organizational skills.
• Immediate Joiners will be preferred.

Key Skills

• Digital Marketing
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Google Ads
• Meta Ads (Facebook & Instagram Ads)
• Social Media Marketing
• Performance Marketing
• Google Analytics
• Google Search Console
• Content Marketing
• Content Writing
• Email Marketing
• Lead Generation
• Campaign Management
• Keyword Research
• Competitor Analysis
• WordPress (Preferred)
• Canva (Preferred)
• MS Excel
• Marketing Strategy
• Online Advertising
• Reporting & Analytics