Marketing Lead

CTC: ₹5,00,000 – ₹7,00,000 per annum (Maximum), based on experience and skill set

Location: Chennai (On‐site)

Role Overview

We are looking for a sharp, execution‐focused Marketing Lead who can build Kannanware's brand presence, drive organic growth, and generate a steady pipeline of inbound interest. This role is equal parts strategic and hands‐on — you will own the website, SEO, LinkedIn, content, campaigns, and events. You will also coordinate co‐marketing initiatives with SAP as our principal partner.

Key Responsibilities

Website & Digital Presence

• Own the Kannanware website — content updates, design improvements, landing pages, and performance optimisation
• Manage and improve the site using WordPress or equivalent CMS; coordinate with developers for larger builds
• Ensure the website reflects current offerings, case studies, and positioning at all times

SEO & AI SEO

• Drive organic search growth through on‐page SEO, technical SEO, and content‐led link building
• Stay ahead of AI‐driven search trends (SGE, Perplexity, ChatGPT citations) and adapt the content strategy to capture visibility in AI‐assisted discovery
• Conduct regular keyword research aligned to SAP solution areas and buyer intent

LinkedIn & Social Media

• Own Kannanware's LinkedIn page — content calendar, post creation, engagement, and follower growth
• Build thought leadership through founder‐led content, employee advocacy, and industry commentary
• Run LinkedIn lead generation campaigns (organic‐first, paid where justified)

Content & Campaign Planning

• Develop a quarterly content calendar covering blogs, case studies, whitepapers, emailers, and social posts
• Create or brief content that speaks to CXOs, Finance Heads, and Operations Leaders evaluating ERP solutions
• Plan and execute integrated marketing campaigns tied to SAP solution launches, industry events, and seasonal buying cycles

Events & SAP Co‐Marketing

• Plan and execute Kannanware‐hosted events — roundtables, webinars, and in‐person seminars
• Coordinate with SAP's partner marketing team to participate in SAP‐led events, campaigns, and co‐branded initiatives
• Manage end‐to‐end event logistics — invites, registrations, collateral, follow‐ups, and post‐event reporting

• 2–4 years of experience in B2B marketing, preferably in technology, SaaS, or enterprise software
• Demonstrated experience in SEO, content marketing, and LinkedIn growth
• Working knowledge of AI search trends and how they are reshaping B2B discovery
• Proficient with tools such as Google Search Console, SEMrush/Ahrefs, HubSpot, Canva, and LinkedIn Campaign Manager
• Strong writing skills — able to simplify complex ERP/SAP topics for a business audience
• Experience managing or coordinating with vendors (designers, developers, agencies)
• Prior experience with SAP partner marketing or enterprise IT marketing is a significant advantage
• Organised, self‐driven, and comfortable owning outcomes without a large team behind you