Digital marketing Manager

· Lead generation through various PPC campaigns and Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.

· Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

· Manage and retain keyword list updates.

· Provide ideas for a creative copywriting.

· Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

· Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

· Track and compare search results and search success through primary search channels.

· Website- Revamping and Positioning

· Impact of affiliate marketing on brand quality and perception (via Landing pages, emails, posts, etc.) (Performance marketing, digital marketing strategies, analytics)

· Analyzing data and Make data based Decisions to generate leads and Drive Sales

· Experience working with SEO and tools including Google Search Console, Google Analytics.Digital marketing Manager will act as Single Point of Contact among all internal teams and external vendors.

· Do market research of competitive brands to give insights into the product

· Brainstorm and develop ideas for creative campaigns for lead generation

· Manage and report all performance of all digital marketing campaigns and assess against goals

· Use advanced metrics to measure the success of a marketing campaign

· Lead generation through various PPC campaigns and Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.

· Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

· Manage and retain keyword list updates.

· Provide ideas for a creative copywriting.

· Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

· Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

· Track and compare search results and search success through primary search channels.

· Website- Revamping and Positioning

· Impact of affiliate marketing on brand quality and perception (via Landing pages, emails, posts, etc.) (Performance marketing, digital marketing strategies, analytics)

· Analyzing data and Make data based Decisions to generate leads and Drive Sales

· Experience working with SEO and tools including Google Search Console, Google Analytics.Digital marketing Manager will act as Single Point of Contact among all internal teams and external vendors.

· Do market research of competitive brands to give insights into the product

· Brainstorm and develop ideas for creative campaigns for lead generation

· Manage and report all performance of all digital marketing campaigns and assess against goals

· Use advanced metrics to measure the success of a marketing

· Lead generation through various PPC campaigns and Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.

· Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

· Manage and retain keyword list updates.

· Provide ideas for a creative copywriting.

· Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

· Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

· Track and compare search results and search success through primary search channels.

· Website- Revamping and Positioning

· Impact of affiliate marketing on brand quality and perception (via Landing pages, emails, posts, etc.) (Performance marketing, digital marketing strategies, analytics)

· Analyzing data and Make data based Decisions to generate leads and Drive Sales

· Experience working with SEO and tools including Google Search Console, Google Analytics.Digital marketing Manager will act as Single Point of Contact among all internal teams and external vendors.

· Do market research of competitive brands to give insights into the product

· Brainstorm and develop ideas for creative campaigns for lead generation

· Manage and report all performance of all digital marketing campaigns and assess against goals

· Use advanced metrics to measure the success of a marketing campaign

· Lead generation through various PPC campaigns and Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.

· Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.

· Manage and retain keyword list updates.

· Provide ideas for a creative copywriting.

· Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.

· Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.

· Track and compare search results and search success through primary search channels.

· Website- Revamping and Positioning

· Impact of affiliate marketing on brand quality and perception (via Landing pages, emails, posts, etc.) (Performance marketing, digital marketing strategies, analytics)

· Analyzing data and Make data based Decisions to generate leads and Drive Sales

· Experience working with SEO and tools including Google Search Console, Google Analytics.Digital marketing Manager will act as Single Point of Contact among all internal teams and external vendors.

· Do market research of competitive brands to give insights into the product

· Brainstorm and develop ideas for creative campaigns for lead generation

· Manage and report all performance of all digital marketing campaigns and assess against goals

· Use advanced metrics to measure the success of a marketing campaign

Requirements

· Graduate/Post Graduate Degree holder

· 3 years of experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).Should have some exposure to OTT marketing Digital marketing.

· Ideally worked in an agency environment servicing brands and marketing clients.

· Experience in measuring and analyzing online campaigns

· Critical thinker and problem solver

· Exceptional writing and communication skills

· BS / BA degree is required. Preferably in marketing or business fields.

· Google Ads certification might be required.

· Competent at the MS Office

Benefits