Social Media Strategist

Designation:

Social Media Strategist & Influencer Marketing Specialist

About Us:

Keekoo Hospitality is a dynamic hospitality group with two distinct brands under its umbrella:

• Keekoo Stays: A luxury travel experience, blending elegance, exclusivity, and personalized stays.
• Zen Hotels: A budget-friendly offering, catering to practical, value-driven travelers.

We're on a mission to redefine hospitality experiences—luxury that inspires and affordability that delights. If you're creative, strategic, and passionate about storytelling, join us to shape our growing digital presence!

Responsibilities:

Social Media Strategy & Content Creation

• Develop and execute tailored social media strategies that highlight the distinct personas of Keekoo Stays (luxury) and Zen Hotels (budget).
• Craft engaging, high-quality reels, posts, and stories that resonate with audiences across Instagram, YouTube Shorts, and emerging platforms.
• Create aspirational content for Keekoo Stays and relatable, value-driven content for Zen Hotels while maintaining the overarching Keekoo Hospitality brand voice.

Influencer Collaboration

• Identify, onboard, and manage influencers who align with the core values of each brand.
• Build and nurture influencer relationships to maximize campaign reach and authenticity.
• Organize influencer stays and experiences to generate impactful, organic content.

Community Engagement & Growth

• Foster meaningful relationships with our audience, encouraging engagement, reviews, and user-generated content.
• Maintain a consistent and responsive tone across platforms to build loyalty and trust in the Keekoo Hospitality brand.

Performance Tracking & Campaign Optimization

• Use analytics tools to track social media metrics, including reach, engagement, and conversions, to refine strategies and achieve KPIs.
• Optimize content and campaigns based on data insights to drive organic growth and improve ROI.

Cross-Selling & Promotion

• Promote Keekoo's premium offerings such as bespoke dining, spas, and curated experiences.

Highlight Zen Hotels' convenient, budget-friendly options to attract families and practical travelers.

• Develop and execute tailored social media strategies that highlight the distinct personas of Keekoo Stays (luxury) and Zen Hotels (budget).
• Craft engaging, high-quality reels, posts, and stories that resonate with audiences across Instagram, YouTube Shorts, and emerging platforms.
• Create aspirational content for Keekoo Stays and relatable, value-driven content for Zen Hotels while maintaining the overarching Keekoo Hospitality brand voice.
• Identify, onboard, and manage influencers who align with the core values of each brand.
• Build and nurture influencer relationships to maximize campaign reach and authenticity.
• Foster meaningful relationships with our audience, encouraging engagement, reviews, and user-generated content.
• Use analytics tools to track social media metrics, including reach, engagement, and conversions, to refine strategies and achieve KPIs.
• Promote Keekoo's premium offerings such as bespoke dining, spas, and curated experiences.
• Highlight Zen Hotels' convenient, budget-friendly options to attract families and practical travelers.