Art Director

Location: Gurgaon/Mumbai | Full-time

About the role:

We are looking for an Art Director who can transform business objectives, briefs, and ideas into high-impact, visually compelling creative communication. The ideal candidate should have strong experience. Working with advertising/creative agencies, understand industry-standard creative practices, and have the ability to take a concept from idea ' visual direction ' creative execution.

This role requires someone who is not only an excellent visual thinker but also understands brands, audiences, competitors, and communication strategy.

Key Responsibilities

1. Creative Concept & Art Direction

• Develop original creative concepts and visual ideas based on business and communication objectives.
• Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.
• Translate abstract ideas and marketing briefs into strong, engaging visual concepts.
• Establish the visual tone, style, composition, imagery, typography and overall creative direction.
• Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.

2. Creative Execution

• Create high-quality creative assets for campaigns and marketing initiatives.

• Work across multiple formats including:

• Social media campaigns

• Digital advertisements

• Brand campaigns

• Print creatives

• Presentations

• Videos and motion graphics

• Marketing collaterals

• Event/stall branding

• Internal and external communications

• Maintain high standards of design quality, visual consistency and attention to detail.

3. Campaign Experience

• Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
• Understand how to interpret briefs and convert them into compelling creative solutions.
• Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.

5. Competitor & Industry Analysis

• Conduct regular competitor and industry creative analysis.
• Identify emerging visual trends, campaign approaches and communication opportunities.
• Benchmark the quality of creative output against leading brands and agencies.
• Use insights from competitor analysis to develop more differentiated and effective creative communication.

6. Team Collaboration & Communication

• Clearly communicate creative concepts and explain the thinking behind the work.
• Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.

• Develop original creative concepts and visual ideas based on business and communication objectives.
• Lead the art direction for campaigns across digital, social media, print, video and other communication platforms.
• Translate abstract ideas and marketing briefs into strong, engaging visual concepts.
• Establish the visual tone, style, composition, imagery, typography and overall creative direction.
• Ensure that creative outputs are visually distinctive, relevant and aligned with brand guidelines.
• Demonstrate the ability to work on multiple campaigns and tight deadlines without compromising creative quality.
• Understand how to interpret briefs and convert them into compelling creative solutions.
• Collaborate effectively with copywriters, designers, video teams, marketing teams and external agencies.
• Conduct regular competitor and industry creative analysis.
• Identify emerging visual trends, campaign approaches and communication opportunities.
• Benchmark the quality of creative output against leading brands and agencies.
• Clearly communicate creative concepts and explain the thinking behind the work.
• Collaborate with cross-functional teams to understand objectives and deliver the right creative solution.