State Lead (Rural Business)

Key Responsibilities

Drive monthly and annual GWP targets for the state across all GI product lines (Motor, Health, PA, Fire, Commercial, Crop, etc.).

Monitor performance at cluster/district levels and implement corrective action plans.

Identify new growth pockets, emerging segments, and high‑potential rural markets.

Leadership & Team Management (Cluster Leads & Field Teams)

Lead, mentor, and manage Cluster Leads and extended field teams across the state.

Conduct periodic performance reviews, capability‑building sessions, and strategic planning meetings.

Ensure disciplined execution of sales processes, field governance, and compliance.

Distribution Expansion (POSP & Corporate Channels)

Drive expansion of POSP networks through Cluster Leads and RAs.

Improve POSP activation, productivity, persistency, and overall quality of business.

Identify, onboard, and activate state‑level corporate partners — FPOs, Cooperatives, Agri‑Value Chain partners, NBFC‑MFIs, SHG networks, dealer groups, etc.

Strengthen both retail and institutional business contributions.

Field Operations, Planning & Execution

Ensure structured field coverage across districts and rural markets.

Review weekly/monthly field execution plans submitted by Cluster Leads.

Oversee campaigns, activations, customer outreach, and market‑development activities.

Gather and share market intelligence and competition insights with leadership.

MIS, Reporting & Business Monitoring

Review state dashboards, sales funnels, productivity metrics, and micro‑performance indicators.

Ensure accuracy and timely submission of MIS by clusters.

Work closely with HO for business analytics, performance dashboards, and product/category insights.

Cross‑Functional Coordination & Issue Resolution

Liaise with HO teams — Operations, Underwriting, Claims, IT, Finance, HR — for state‑level requirements.

Resolve operational, technical, and process issues impacting field performance.

Ensure adherence to regulatory norms, internal guidelines, and SLA timelines.

Capability Building & Knowledge Enhancement

Drive product knowledge, training, and refresher programs across the state.

Strengthen field capability in underwriting basics, customer onboarding, claims processes, and POSP enablement.

Ensure consistent communication of product changes, system enhancements, and policy updates.