Content cum Copy Writer @ La Pink (https://lapink.com/)

La Pink is a Skin care & Personal care brand with a holistic focus and dermatologically tested skincare line. The brand's products draw inspiration from wellness trends that are popular in India and beyond, by formulating clean and natural products using highest quality ingredients to provide the purest of products for consumers - 100% Micro plastic Free Skin Care Formulations for the first time in India! Our unique products are made with White Haldi as a core ingredient, and imported ingredients from France, USA, and Switzerland. We are committed to our #ZeroMicroplasticsInside mission, and strive to provide our customers with the best possible experience.

La Pink was launched in 2022 by Mr. R.C. Jain & Mr. Nitin Jain Director at La Pink. Mr. Jain is the former Founder of Marvel Group and has invested in many Indian & International brands.

Roles & Responsibilities: - The role holder would be responsible for ideating and creating unique and engaging content / communication for the brand that can be used for various mediums & platforms.

Ideation - Develop content ideas for marketing campaigns, social calendar & social media, media ads, performance ads,emailers, newsletters, PRs, SMS, Whatsapp, website content and banners, blog posts and articles, video scripts, listing, A+ content and product descriptions to promote our products on all E-commerce platforms.

Creation & Execution - Write and curate short and long format contextual, innovative, clutter breaking and error-free content that align with brand guidelines and business objectives maintaining a consistent brand voice and messaging across all channels.

Proofread, edit and correct content that is finalized for execution. Research, if required.

Use SEO principles to maximize copy's reach.

Source images and other content required to support the team.

Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.

Interpret copywriting briefs to understand project requirements.

Simultaneously manage multiple projects with short deadlines.

Propose copy concepts and present underlying strategic thinking to business leaders.

Collaborate with creative and marketing team on large- and small-scale marketing projects (e.g. email campaigns and landing pages).

 

Work closely with internal graphics team to co create content, give creative content inputs and build marketing projects and brand campaigns.

 

Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials.

 

Monitor Digital and media industry trends and competition to identify and create variation.

 

Experiment new content ways and format.

Requirements

Experience:-

2 - 6 years of experience in devising social content, content planning and writing in an e-commerce / D2C platform products' brand preferably beauty / cosmetics.

Skills:-

Exceptional written and verbal communication skills with a keen eye for detail

Good understanding of digital marketing concepts and platforms

Strong understanding of storytelling techniques and the ability to craft compelling narratives

Be able to think strategically and execute methodically

Benefits

An immense learning opportunity where you will be working closely with the team and can get to handle increasing responsibility over time.

If you have the drive and eagerness it takes to succeed in an early-stage business and are willing to grow with us, we look forward to hearing from you! To apply for this exciting opportunity, please submit your resume and work samples directly to us at careers@lapink.com.