Account Based Marketing Manager
LambdaTest
Description
ACCOUNT BASED MARKETING MANAGER
Marketing Β· Growth
π Noida Β π Full-Time Β π§ 2-5 years
THE MISSION
We aren't automating scripts β we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.
Drive targeted account engagement and conversion through strategic ABM initiatives and precise budget management.
THE PILLARS OF IMPACT
π 1. Strategic Account Engagement (50%)
β Develop personalized campaigns for high-value accounts.
β Leverage LinkedIn ads for precise audience targeting.
β Collaborate with sales for seamless lead handoff.
β Optimize campaigns to exceed conversion targets.
βοΈ 2. Budget Management and Optimization (30%)
β Manage and optimize budgets exceeding $20,000.
β Track and report on ROI for marketing spend.
β Ensure efficient allocation of resources across campaigns.
π§ 3. Creative Development (20%)
β Design impactful landing pages for campaigns.
β Create ad creatives that drive engagement.
β Collaborate with design team for visual assets.
MUST-HAVES β DO NOT APPLY UNLESS YOU HAVE THESE
β Hands-on experience with LinkedIn ads
β Managed budgets exceeding $20,000
β Ability to create landing pages and ad creatives
THE BAR β WHAT YOU MUST PROVE
LinkedIn Ads Expertise: Successfully ran LinkedIn ad campaigns with high engagement rates.
Budget Management: Managed marketing budgets over $20,000 with a proven track record.
Creative Development: Developed landing pages and ad creatives that enhanced campaign performance.
Collaboration with Sales: Aligned marketing strategies with sales targets for improved conversions.
YOUR PATH
Reports to the VP of Marketing, working closely with the sales and design teams. In 12-18 months, potential growth into a Senior ABM Manager role, leading larger-scale initiatives and strategic planning.
Your growth at TestMu AI is mapped to what you ship β not how long you've been here.
Eligibility Criteria
- Experience: 2+ years
- Seniority: Entry Level
- Languages: English
About LambdaTest
LambdaTest is an Indian cloud-based cross-browser testing platform, enabling developers to test websites on multiple browsers and devices.
