Category Manager

At VARTIS Platforms, we are on a mission to democratize credit access and empower millions of people through cutting-edge technology. We focus on building trust and convenience, leveraging AI to drive the information revolution for smarter risk management and operational efficiency. VARTIS Platforms is profitable, rapidly scaling and industry recognised.We are now building 'new categories' that will expand our offerings —creating a more holistic financial ecosystem for our users.This is a 0→1 ownership role, where you will shape strategy, product journeys, marketing alignment, and growth for a new category.Launch and scale a brand-new category, delivering strong user adoption and early repeat behaviour.Own competitive & market research, transforming insights into actionable growth experiments.Develop the category's strategy and value proposition, identifying differentiation opportunities in a competitive landscape.Improve user journeys and funnels, collaborating closely with Product to remove friction and drive conversion.Drive user acquisition and category throughput, owning the GMV and Average Ticket Size (ATS) targets for the vertical.Work daily with Marketing to build communication and GTM, ensuring messaging resonates with the user base and new category-specific users.Optimize app health and engagement, taking full ownership of active user bases including Daily Active Users (DAU) and Monthly Active Users (MAU).Uphold product quality and reputation, specifically driving high Customer Satisfaction (CSAT) scores and positive App Ratings for the new vertical.Career Progression in this role: This role is a strategic pipeline to Senior Category Manager or Business Manager/Head within 18–24 months, eventually leading to full P&L ownership of the vertical.

3–6 years of high-impact experience in a Growth or Category role within a fast-paced App-based business (Fintech/E-commerce/Q-comm). High degree of business ownership with the ability to operate with extreme autonomy and minimal hand-holding. Proven track record of cross-functional collaboration, with diverse teams (Product, Tech, Marketing) to hit unified business goals. Strong ability to communicate complex strategies into clear, persuasive narratives for all stakeholders.