Assistant Growth Manager

Role Summary

The Growth Associate is the execution engine of the growth team.

You sit at the intersection of:

• Performance marketing
• Creative production
• CRM & analytics
• Influencers & affiliates

Your mandate is simple:

Ensure every growth initiative is tracked, executed, and delivered on time—without things falling through the cracks.

You enable the Growth Lead to focus on strategy by owning coordination, tracking, and follow-through across all growth functions.

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What You Will Own (KRAs)

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1. Performance Marketing & Ads Coordination

• Work closely with the performance team and agency on:
  • Meta Ads
  • Google Ads
• Track:
  • Active campaigns
  • Deliverables
  • Performance signals
• Understand and report:
  • CPM, CTR, CPC, ROAS, frequency, thumb-stop rate
• Coordinate:
  • Briefs
  • Creative assets
  • Approvals
  • Go-live timelines
• Proactively flag:
  • Budget pacing issues
  • Ad fatigue
  • Audience saturation

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2. Creative Analysis, Planning & Research

• Analyze:
  • Ad creative performance
  • Fatigue signals
  • Winning formats
• Research:
  • Competitors (Meta Ad Library, YouTube, Instagram)
  • Hooks, formats, messaging trends
• Contribute:
  • New creative ideas (UGC, testimonials, demos, before-after)
• Own:
  • Monthly creative calendar
  • Creative briefing timelines
• Conduct:
  • Post-campaign reviews
  • Document learnings and insights

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3. Website, Landing Pages & CRO Coordination

• Coordinate with website team/agency for:
  • Landing page updates
  • Fixes
  • New builds
• Track:
  • All requests from brief → live
• Share:
  • Performance insights
  • Heatmap findings
• Flag and resolve:
  • Slow load times
  • Broken links
  • CTA issues

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4. Data, Analytics & Reporting

• Work with analytics & CRM teams to track:
  • Traffic sources
  • Funnel drop-offs
  • Conversion rates
  • Repeat purchase behavior
• Identify:
  • Funnel leakages
  • Drop-off points
• Build:
  • Weekly growth reports
• Maintain:
  • Central dashboard / tracker
• Bring:
  • Data-backed insights
  • Hypotheses + action plans

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5. CRM & Nurturing Campaign Coordination

• Coordinate campaigns across:
  • WhatsApp
  • Email
  • RCS
• Manage:
  • Copy briefing
  • Execution timelines
• Track:
  • Open rates
  • CTR
  • Conversion from nurture
• Identify:
  • Underperforming segments
  • Drop-offs in lifecycle

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6. Influencer Management (End-to-End Ownership)

• Identify and vet:
  • Relevant influencers (YouTube + Meta)
• Evaluate:
  • Audience quality
  • Engagement
  • Content fit
• Own:
  • Outreach
  • Negotiation
  • Deliverables
• Manage:
  • Briefing
  • Product dispatch
  • Content approvals
• Track:
  • Timelines
  • Deliverables
  • Performance
• Maintain:
  • Influencer tracker

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7. Affiliate Programme Management

• Identify and onboard:
  • Affiliate partners
  • Bloggers, review sites, communities
• Manage:
  • Tracking links
  • Assets
  • Commission structures
• Maintain:
  • Affiliate tracker
  • Performance data
• Ensure:
  • No broken links
  • Active partnerships
• Drive:
  • Month-on-month affiliate growth

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8. Internal Team & Calendar Coordination

• Own:
  • Master growth calendar
• Coordinate across:
  • Copywriters
  • Designers
  • Editors
  • CRM team
  • Agency
• Run:
  • Weekly check-ins
• Ensure:
  • No delays without escalation
  • All deliverables tracked and completed

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KPIs (How You'll Be Measured)

• Campaign execution efficiency (on-time delivery)
• Creative production consistency
• Funnel visibility & reporting quality
• Speed of issue identification & resolution
• Influencer & affiliate pipeline growth
• CRM campaign performance tracking
• Accuracy & discipline in trackers

Requirements

Must-Have Requirements

Experience

• 1–3 years in:
  • Growth / Performance Marketing
  • D2C / Ecommerce / Agency

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Core Skills

• Ads Literacy
  • Strong understanding of:
    • CPM, CTR, CPC, ROAS
  • Ability to read Meta/Google dashboards
• Agency Coordination
  • Experience working with external agencies
  • Ability to brief, follow up, and manage timelines
• Communication
  • Strong written communication
  • Clear briefs, updates, and reporting
• Tracker Discipline
  • Highly organized
  • Comfortable managing multiple trackers and workflows
• Ownership Mindset
  • Proactive
  • Solution-oriented
  • High accountability

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Good to Have

• Experience with:
  • Influencer platforms
  • Affiliate programs
• Familiarity with:
  • CRM tools (Email, WhatsApp automation)
• Exposure to:
  • Creative testing frameworks
  • A/B testing
• Basic understanding of:
  • Website CRO
• Experience in:
  • Health / Wellness / Medical devices

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What "Good" Looks Like

• Highly organized and detail-oriented
• Thinks in:
  • Systems
  • Timelines
  • Execution
• Proactively:
  • Flags issues early
  • Suggests solutions
• Comfortable managing:
  • Multiple moving parts simultaneously

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What We Don't Want

• Passive executors
• Poor follow-through
• Lack of ownership
• Disorganized workflow management

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Final Note

This is not a strategy role.

This is a high-ownership execution role that keeps the entire growth engine running smoothly.

We're looking for someone who can bring structure, speed, and accountability to everything we do.