Growth and Performance Copywriter
Litemed
Description
ROLE SUMMARY
We're looking for a performance-first copywriter, not a "brand writer."
Your job is simple: Write copy that converts, lowers CAC, and scales revenue
You will work closely with:
• Growth team
• Creative team
• Founders
WHAT YOU WILL OWN (KRAs)
- Ad Copy That Converts
Write: • Hooks (primary focus) • Primary text • Headlines
For: • Meta Ads • Google Ads • YouTube • Email/Whatsapp
Output: • 30–50 copy variations/week
- Creative Testing Engine
Generate: • Multiple angles per personas
Continuously: • Test • Iterate • Kill weak copy
You are responsible for: "What messaging is working and why"
- Persona-Led Messaging
Translate:
• Male vs Female psychology
• Pain vs aspiration
Into: • Hooks • Scripts • Landing page copy
- Funnel Copy Optimization
Improve: • CTR (ads) • CVR (landing pages)
- UGC Script Writing
• Write: • 10–15 scripts/week
• For: • Influencers • UGC creators
- Performance Analysis (CRITICAL)
Analyze: • Which hooks work • Which messaging fails
Turn insights into: • New copy
KPIs (HOW YOU'LL BE MEASURED)
Core Metrics
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CTR (Click Through Rate) • Target: +20–40% improvement over baseline
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CAC Impact • Contribution to: Lower CAC via better creatives
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Winning Hook Rate • Target: 20–30% winning rate
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Creative Output Velocity • 30–50 copy variations/week
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Conversion Rate (Landing Page) • Improvement in CVR via copy
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Testing Speed • Time taken: Target:< 5 days cycle
Requirements
WHAT "GOOD" LOOKS LIKE
• Writes hooks that stop scroll
• Understands: • Pain psychology • Indian consumer nuance
• Thinks in: • Angles • Variations
• Not attached to ideas
MUST HAVE SKILLS
• Strong understanding of: • Meta ads • D2C funnels
• Experience with: • UGC scripts • Performance marketing
BONUS (BIG PLUS)
• Experience in: • Health / wellness category
• Understanding of: • Pain psychology
• Ability to: • Read ad performance data
COMPENSATION • Competitive (based on experience) • Performance-linked incentives (recommended)
FINAL NOTE (THIS IS IMPORTANT) Driving business outcomes through words
About Litemed
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