Job Title: Digital Marketing & Website Executive (SEO, Web Development & Performance Marketing)

About LUCKY-TECH Membranes Pvt. Ltd.

WE COVER EVERYTHING, EVERYWHERE

From Architectural Roofing to Massive Event Halls, from Air Domes to Biogas Gasholders and More

We Deliver Value — Through Performance, Time Savings, and Long-Term Support You Can Rely On

Job Summary

We are looking for a proactive and result-oriented Digital Marketing & Website Executive to manage our online presence, improve website performance, generate quality leads, and strengthen our digital marketing efforts. The ideal candidate should have hands-on experience in SEO, website management, Google Ads, content creation, and B2B digital platforms such as IndiaMART.

Key Responsibilities

Search Engine Optimization (SEO)

·       Plan and execute on-page and off-page SEO strategies.

·       Perform keyword research and competitor analysis.

·       Improve website rankings and organic traffic.

·       Monitor website performance using SEO tools and prepare monthly reports.

Website Development & Management

·       Develop, update, and maintain the company website.

·       Ensure the website is optimized for speed, security, and mobile responsiveness.

·       Create and update landing pages for marketing campaigns.

·       Coordinate with internal teams to keep website content current and accurate.

Digital Platform Management

·       Manage and regularly update company profiles on:

o   Google Business Profile

o   IndiaMART

o   TradeIndia

o   Justdial

o   Other B2B and digital platforms

·       Ensure product catalogs, company information, images, and contact details are always up to date.

Google Ads & Performance Marketing

·       Plan, execute, and optimize Google Search, Display, and Remarketing campaigns.

·       Monitor campaign performance, CTR, CPC, conversions, and ROI.

·       Generate quality leads while maximizing advertising efficiency.

·       Prepare campaign performance reports with recommendations.

Content Creation & Marketing

·       Create engaging content for the website, blogs, social media, email campaigns, brochures, and product pages.

·       Work with the sales team to develop marketing materials and promotional campaigns.

·       Coordinate the creation of graphics, videos, and other digital assets.

Analytics & Reporting

·       Track website traffic and user behavior using Google Analytics and Search Console.

·       Measure campaign performance and prepare monthly digital marketing reports.

·       Suggest improvements based on data analysis.

Required Skills

·       Strong knowledge of SEO (On-page, Off-page, Technical SEO).

·       Experience with website development and CMS platforms such as WordPress.

·       Hands-on experience with Google Ads and campaign optimization.

·       Knowledge of Google Analytics and Google Search Console.

·       Experience managing IndiaMART, Google Business Profile, and other digital platforms.

·       Content writing and digital marketing skills.

·       Basic knowledge of HTML, CSS, and website optimization is preferred.

·       Understanding of lead generation and B2B marketing.

·       Excellent communication and analytical skills.

Preferred Qualifications

·       Bachelor's degree in Marketing, IT, Computer Science, or a related field (Preferred)

·       2–5 years of experience in Digital Marketing, SEO, Website Management, or Performance Marketing.

·       Google Ads and Google Analytics certifications will be an added advantage.

Key Performance Indicators (KPIs)

·       Improvement in website traffic and search engine rankings.

·       Number and quality of leads generated through digital channels.

·       Google Ads ROI and campaign performance.

·       Website uptime, speed, and regular content updates.

·       Growth in enquiries from Google, IndiaMART, and other online platforms.

·       Timely execution of digital marketing campaigns and content updates.