Digital Marketing Specialist

About the company

LXERA is a next-gen learning and innovation platform built for organizations committed to digital capability, innovation, and measurable skill growth. We go beyond traditional LMSs and LXPs by combining AI-personalized learning journeys, real-time behavioral nudges, and an innovation sandbox — all in one seamless experience.

About the Role

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing, preferably in the SaaS ecosystem.
• Strong understanding of digital marketing tactics, including social media advertising, content creation, and email marketing.
• Background with digital marketing tools, including Google Ads, LinkedIn Ads, and email marketing platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills and proficiency in making data-driven decisions.
• A genuine passion for technology, AI, and its potential to transform industries.
• Ability to work independently and as part of a team in a creative, fast-paced, and fully remote work environment.

Responsibilities:

• Design and implement digital marketing strategies to increase brand awareness, generate qualified leads, and drive growth.
• Create and execute digital advertising campaigns across various channels, including Google and LinkedIn.
• Monitor and analyze campaign performance data to measure success and make data-driven decisions to optimize for maximum impact.
• Develop and manage email marketing campaigns, including building and segmenting lists for targeted communication.
• Manage and grow our social media presence on relevant platforms, establishing LXERA as a thought leader.
• Develop and create compelling content that showcases our value, including blog posts, case studies, social media updates, and newsletters.
• Collaborate with our team to ensure marketing strategies align with the overall company vision and objectives.
• Stay up-to-date on the latest marketing trends and AI tools, making recommendations for new tactics and approaches to improve performance.

What We Offer:

• A team of highly motivated and innovative thinkers who care about building a world-class product.
• An inspiring, collaborative, and forward-thinking work environment with an open-minded culture and the opportunity to grow with us.
• 🌍 Fully remote: Work from anywhere.
• ⏰ Freelance Part-time: 20 hours per week.
• 🧘 Async work: Schedule your work hours flexibly.
• 💰 Competitive Pay.
• A key role in shaping the growth story of a pioneering AI-tech company.

Our Hiring Process:

LXERA values your unique talents. Our recruitment procedure consists of various stages designed to discover your abilities and ensure a great mutual fit.

• Step 1: Creative Task. A short task to understand how you approach content, growth, and marketing using AI tools.
• Step 2: Introductory Call. We'll discuss your background, your task, LXERA's vision, and what we're looking for in this role.
• Step 3: Second Interview (with our Founder). A conversation to go deeper into brand vision, messaging, and your potential contribution.
• Step 4: Final Offer. If we both feel it's a great fit, we'll move forward with a freelance offer.

At LXERA, we prioritize and respect your privacy. The application process is treated with the utmost confidentiality, and we ensure the protection of your data to the highest standards.