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Retail Marketing Manager
Make Your Own Perfume
Calicut
Full-Time
2-4 years experience
Description
- Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
- Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
- Work closely with mall marketing teams to create joint promotional opportunities.
- Coordinate BTL activations, sampling drives, and in-store events.
- Lead visual merchandising plans in alignment with brand guidelines.
- Partner with the influencer marketing team for on-ground collaborations.
- Track ROI for all retail marketing initiatives and optimise for performance.
Eligibility Criteria
- Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
- Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
- Work closely with mall marketing teams to create joint promotional opportunities.
- Coordinate BTL activations, sampling drives, and in-store events.
- Lead visual merchandising plans in alignment with brand guidelines.
- Partner with the influencer marketing team for on-ground collaborations.
- Track ROI for all retail marketing initiatives and optimise for performance.
About Make Your Own Perfume
Make Your Own Perfume is an Indian fragrance brand offering custom perfume creation and retail experiences.