SP - South

Job Description: Sales Promoter Reports To: Area Sales Manager / Territory Sales In-charge

Role ObjectiveTo drive sales, distribution, visibility, and market expansion for Malpani Group's Tobacco and Tea portfolio within an assigned district. The role includes managing distributor operations, retailer relationships, and a team of Sales Promoters to ensure effective execution and brand visibility across the market.

1. Sales & Market Development

• • Deliver primary and secondary sales targets for Tobacco & Tea categories.
    • Expand market coverage through new retailer additions, wholesale penetration, and distribution expansion.
    • Drive numeric & weighted distribution while ensuring product availability across channels.

2. Distributor & Channel Management

• • Ensure timely order booking, stock rotation, and inventory planning with the distributor.
    • Monitor distributor ROI, claim settlements, and compliance to company guidelines.
    • Train and supervise distributor salesmen for effective field performance.

3. Retail Execution & Trade Engagement

• • Conduct daily market visits to monitor product placement, visibility, and competitor activities.
    • Build strong relationships with key trade partners, wholesalers, and retail influencers.
    • Implement trade schemes, visibility drives, and marketing activations (especially for Tea category).
    • Ensure merchandising standards are met with proper display of POSM.

4. Management of Sales Promoters

• • Recruit, train, and supervise Sales Promoters deployed in retail markets.
    • Allocate daily targets, monitor performance, and ensure promoter productivity.
    • Provide product training, sales scripts, and field guidance to Promoters.
    • Review daily reporting dashboards and resolve on-ground challenges.
    • Ensure promoters drive visibility, sampling (Tea), and consumer conversion in key outlets.

5. Territory Planning & Reporting

• • Execute beat plans and ensure coverage of all potential outlets in the district.
    • Track competitor products, trade activities, and pricing patterns.
    • Prepare daily, weekly, and monthly sales reports, promoter performance reports, and market insights.

Coordinate district-level activation, sampling, and brand-push campaigns.

• Deliver primary and secondary sales targets for Tobacco & Tea categories.
• Expand market coverage through new retailer additions, wholesale penetration, and distribution expansion.
• Ensure timely order booking, stock rotation, and inventory planning with the distributor.
• Conduct daily market visits to monitor product placement, visibility, and competitor activities.
• Recruit, train, and supervise Sales Promoters deployed in retail markets.
• Execute beat plans and ensure coverage of all potential outlets in the district.
• Track competitor products, trade activities, and pricing patterns.
• Prepare daily, weekly, and monthly sales reports, promoter performance reports, and market insights.