Creative Strategist

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

As a Creative Strategist, you'll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you'll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence.

Working across multiple platforms & channels, you'll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand's strategy and aesthetic, ensuring our content resonates and drives revenue.

• Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points.

• Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly.

• Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format.

• Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses.

• Improving the research infrastructure over time so it compounds instead of becoming a static swipe file.

• Connecting research outputs directly to creative performance and winner generation.

• Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs.

• Designing test matrices that allow the team to isolate variables and understand what is driving performance.

• Creating a high-velocity testing cadence with consistent launches and systematic iteration.

• Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations.

• Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints.

• Scaling winning concepts across new formats, funnels, channels, geographies, and products.

• Maintaining clear documentation of what has been tested, what has worked, and what should be tested next.

• Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage.

• Ensuring every brief is grounded in customer insight, research, performance data, and business priorities.

• Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats.

• Translating research and test learnings into repeatable creative frameworks.

• Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent.

• Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions.

• Improving briefing quality over time based on performance outcomes.

• Designing clear workflows from research → brief → production → QA → launch → analysis → iteration.

• Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel.

• Defining ownership, handoffs, SLAs, and quality standards across creative production.

• Identifying and removing bottlenecks before they slow down output.

• Improving production speed without sacrificing creative quality or strategic clarity.

• Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence.

• Continuously improving and automating the production system where possible.

• Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues.

• Identifying bottlenecks early, before they affect scaling.

• Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked.

• Translating performance issues into clear creative or operational action steps.

• Ensuring learnings are shared across teams and channels.

• Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels.

• Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages

• 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data.

• Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.

• Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.

• Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.

• A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.

• Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.

• Please submit your application in English. It's our company language so you'll be speaking lots of it if you join.

• We treat all candidates equally - if you're interested please apply through our careers portal.