Growth Strategist

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience, managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it's no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone.

As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow 2 flagship products. You'll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably.

As such, the best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.

You'll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence.

• Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning.
• Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels.
• Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver's products to unlock new markets, angles, and growth paths.
• Prioritize high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases).
• Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market.
• Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics.

You'll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution.

• Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns.
• Dive into product‑level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning.
• Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns.
• Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth.

Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance.

• Architect account structures, naming conventions, and testing frameworks for clean data capture and fast learning.
• Execute and evolve bid strategies (Cost Cap, minROAS, Bid Cap, Highest Volume, Accelerated Bid Cap) based on signal quality, scale phase, and business context.
• Build creative testing matrices and scale frameworks (ABO/CBO/ASC setups, budget ramps, funnel staging, whitelisting).
• Ensure delivery systems and media execution align tightly with strategic hypotheses and growth objectives.

You'll provide a bird's eye view of the creative and messaging ecosystem, ensuring alignment across teams and funnel stages.

• Co-own the high‑level creative roadmap across TOF / MOF / BOF / Buyer stages with the copywriter and creative strategist
• Map current messaging by awareness level and sophistication, identifying gaps, redundancies, and misalignment.
• Assess whether ads, of

• At least 3 to 7 years of relevant experience working with DTC brands as a media buyer / Growth Strategist.
• Strong "builder" desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
• Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance.
• Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc.
• Strong media buying skills - experience managing at least $30-100K a day in ad budget profitably with deep performance marketing skillsets.
• Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable
• Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines
• Other important soft skills - resourcefulness, organization, independent, problem-solver
• Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills