Assistant Manager - Performance Marketing

Key accountabilities, responsibilities, and measures · Responsible for Analysing daily marketing campaigns and reporting KPIs · Data & insights representation to stakeholders within & outside the team · Creating data based recommendations for campaign managers to optimize campaigns · Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Search Ad 360 etc to measure and analyze the campaign impact and provide actionable insights · Responsible for executing and managing Performance Marketing with identified third parties/agencies to ensure the best ROAS and sustainable spends · Overview of Google Search Ads, FB Ads, DV360 Ads campaigns · Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags and On-page content · Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms. · Should have good understanding of ad copy, creative, landing pages. Key relationships and stakeholders · Head - E-commerce · E-commerce Category Management, Site Operations and Product teams · Marketing, Brand and Customer Retention teams · Analytics, Technology and Finance teams · Creative, media and performance marketing agencies · Advertising platforms, affiliates and other external partners Key skills · Hands-on experience on Google Analytics/Adobe Analytics. · Understanding of Amazon Ads, Google Ads, FB and/or DV360 is essential · Strong analytical skills to interpret complex data including key performance indicators like ROAS , CTR and Conversion · Attention to detail · Data Driven Decision Making · Solution Oriented · Strong communication & follow through approach · Strong working knowledge in Ms Excel Qualifications and Experience Qualification: · MBA/ PGDM preferably in Marketing, Media, Digital Management. Experience: · Minimum 03 Years of experience in Performance Marketing / Media · Exposure to E-Commerce D2C channels · Experience in managing 3 rd party stakeholders & agencies is preferred

• Experience: 0+ years
• Seniority: Entry Level
• Education: Bachelor's degree required
• Languages: English