User Acquisition Manager
Mate Technologies
Description
This is a remote position.
Key Responsibilities
1. User Acquisition Growth
Own user acquisition across:
- Google Ads
- Meta Ads
- App Store Optimization (ASO) to improve conversion rate
- Future acquisition channels as needed
Continuously scale installs while maintaining acquisition efficiency and user quality.
2. Deep Product & Persona Understanding
Develop deep understanding of:
- Thermer app
- User segments
- User personas
- User motivations
- Printing workflows
- Monetization model
- Activation journey
- Retention drivers
3. Post-Install Optimization
Focus on post-install metrics, not only install volume.
Examples:
- Activation Rate
- Time to First Print
- D1 Retention
- D7 Retention
- D30 Retention
- Purchase Conversion Rate
- Subscription Revenue
- LTV
- ROAS
Continuously identify ways to improve user quality and business outcomes.
4. Experimentation Culture
Run continuous experiments across:
Google Ads
- Audiences
- Asset Groups
- Ad Copy
- Videos
- Images
- Budget Allocation
- Bidding Strategies
Meta Ads
- Creatives
- Audiences
- Interests
- Lookalikes
- Placements
- Campaign Structures
ASO – Custom Store Page
- Keywords
- Title
- Short Description
- Long Description
- Screenshots
- Videos
No significant change should be implemented without a clear hypothesis and success criteria.
5. AI-Driven Execution
Use AI extensively to improve productivity and performance.
Examples:
- Creative ideation
- Creative generation
- Ad copy generation
- Audience research
- Competitor research
- Data analysis
- Experiment generation
- Keyword research
- Persona analysis
- Reporting
Expected outcome:
Deliver more experiments and insights with the same effort through strategic AI usage.
Required Mindset
Must be:
- Data-driven
- Evidence-driven
- Results-oriented
- Curious
- Analytical
- Experiment-focused
- Product-minded
Reporting Requirements
Submit weekly report in Notion including:
- KPIs
- Experiments completed
- Experiment results
- Learnings
- Competitor observations
- AI tools used
- Planned next actions
All conclusions should be supported by data whenever possible.
Note: There is a full-time opportunity after the 6 months contract
About Mate Technologies
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