Operations Lead

About the job

As the CRM & Email Marketing Manager, you are the architect of our lead-to-revenue engine and the primary guardian of our HubSpot ecosystem. Success in this role means building a frictionless automation bridge between marketing interest and sales conversion, ensuring no lead falls through the cracks. Maintaining a high-performance email delivery system that connects to our prospects. Your work provides the foundational infrastructure that allows the rest of the marketing team to scale their impact.

Key Responsibilities

• Administers the HubSpot portal including data architecture, property mapping, and third-party integrations.
• Develops sophisticated lead scoring models to prioritize high-intent prospects for the sales team.
• Constructs multi-touch email nurture sequences that guide MQLs through the buyer's journey based on behavioral triggers.
• Automates lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales.
• Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.
• Analyzes campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution.

• Administers the HubSpot portal including data architecture, property mapping, and third-party integrations.
• Develops sophisticated lead scoring models to prioritize high-intent prospects for the sales team.
• Constructs multi-touch email nurture sequences that guide MQLs through the buyer's journey based on behavioral triggers.
• Automates lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales.
• Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.