Copywriter (B2B)

We're looking for a confident and adaptable Copywriter who can write both long-form and short-form content with equal impact. From persuasive campaign copy and crisp web content to thought leadership articles, case studies, and blogs — this role demands a writer who can switch tones, styles, and formats with ease.

Key Responsibilities: Write compelling long-form content: blogs, articles, web pages, whitepapers, brochures, and case studies. Develop sharp, short-form copy for ads, banners, emailers, headlines, captions, and CTAs. Translate complex educational and institutional offerings into accessible, benefit-driven messaging. Maintain a consistent tone and brand voice across all content formats and audience touchpoints. Collaborate with design, video, digital, and product teams to create cohesive marketing assets. Proofread and edit content to ensure clarity, consistency, and high editorial quality. Stay informed about industry trends, competitors, and new content formats.

Bachelor's degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage.