Marketing & Research Executive

The Marketing & Research Executive will play a dual role in conducting in-depth research on MSU's courses and programs and leveraging these insights for marketing and sales initiatives. The role requires a candidate with strong analytical skills, research orientation, and marketing acumen to support business growth and student outreach.

Key Responsibilities: ResearchConduct detailed research on MSU's courses and programs, including main campus offerings and CRUX programs. Benchmark MSU programs with competitor universities and institutions to identify differentiators. Analyze industry and market trends in higher education, skilling, and work-integrated programs. Prepare research reports, briefs, and presentations for management and marketing teams. Support program positioning by gathering data on student preferences, job market demand, and emerging domains. Marketing / SalesTranslate research insights into effective marketing and sales strategies. Engage with prospective students, parents, and corporate clients to promote MSU's programs. Assist in creating marketing collateral, pitch decks, and program-specific campaigns. Coordinate with the admissions and outreach teams to support lead generation and conversions. Represent MSU at student fairs, events, webinars, and industry forums to promote programs.

MBA in Marketing (preferred) with strong exposure to research and analytics.