Performance Marketing Lead

We are looking for a data-driven Performance Marketing Lead to strategize, execute, and optimize digital ad campaigns across platforms like Facebook, Google, and LinkedIn Ads. The ideal candidate will have a strong analytical mindset, a deep understanding of audience targeting, and a proven track record of driving brand awareness and lead generation through paid marketing efforts. Manage and optimize high-budget campaigns on Facebook, Google, and LinkedIn Ads. Develop and execute paid media strategies to create brand awareness and generate leads. Monitor and improve key metrics like CPA, ROAS, CTR, and conversion rates. Conduct A/B testing on ads, audiences, and landing pages to maximize results. Hands-on experience in implementing, maintaining, and optimizing tracking tags, pixels, APIs, and webhooks for seamless data integration. Knowledge of campaign management and its integration with CRM. Continuously analyze data, track KPIs, and optimize campaigns to improve performance. Collaborate with the design team to create high-performing ad creatives and landing pages. Stay updated with industry trends and algorithm changes to maintain a competitive edge. Report campaign performance and insights to the management team regularly.

Bachelor's degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage.